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Volker Grünauer

Digital marketing and e-business expert

Contact: vg@jboye.com

Volker is leading J. Boye’s activities in the DACH region. His primary focus is to launch and moderate local groups on web and intranet. At the J.Boye conference in Aarhus, from 8-10 November, he will moderate the track on digital marketing.

Prior to J. Boye, he was head of the e-marketing department at Wienerberger, the world’s largest producer of bricks and number 1 on the clay roof tiles market in Europe with 245 plants worldwide. Volker was responsible for the digital marketing strategy including 40 centralized websites in 27 countries and 17 languages. Implementing a concept for search engine optimization, digital brand management and social media, as well as the kick-off of an Extranet project for optimizing business processes, was also part of his job.

Previously, Volker worked several years as art director at elements.at, a web-design firm located in Salzburg, where he created interactive experiences for customers in many industries. In this position, he did also the project management for some large scaled websites.

Volker holds a masters degree in e-business from the University of Applied Science of Upper Austria.

In his spare time, he enjoys swimming in the lakes of Salzkammergut in Austria.

Meet me:

• L.S.Z Conference – Mobility and Social Media, 18 October in Vienna
  Panel Discussion on Social Media
• J. Boye Aarhus 11, 6-10 November, Aarhus, Denmark
  Volker will moderate the Digital Marketing Strategy Track

Groups:

• Here you will find a list of Web- and Intranet Group Meetings moderated by Volker.

Recent talks and publications:

• Creating a Product Information Strategy for your Corporate Website – Managing Product Information in an International and Decentralized Web Environment
  Article by Drazen Djukic and Volker Grünauer in the book Information Management – Best Practices by TIMAF
• SMG, serieus omgaan met ‘leuke’ dingen
  Interview in the Dutch magazine Computable.
• Social Mojo in a Brick and Mortar business.
  Talk at Hartmanevent conference, Utrecht, Netherlands
• Talk at Tinidad conference, Berlin, Germany
• Web-Success: die kundenorientierte Web-Strategie
  Talk at Internet Marketing Summit, Vienna, Austria
• Web-Success: die kundenorientierte Web-Strategie
  Talk at e-Business Best Practices, Campus Steyr, Austria
• Search – Wie Suchmaschinen Umsätzen Flügel verleihen
  Panel discussion at Werbeplanung.at Summit 2010, Hofburg, Vienna