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10 to follow on Twitter in 2014

If you prefer to follow digital experts you can actually interact with, check out J. Boye 6th annual list of online professionals who will offer wisdom, tech news and talk back.

There have been many good lists of top tech people to follow on Twitter. In some cases, the accounts have hundreds of thousands of followers and follow almost as many people in return. But what if you actually wanted to interact with these people? Ask questions, get feedback and learn by sharing insights? Would you be able to stand out in a crowd of thousands?

With that in mind, we have compiled 10 Twitter accounts with key people that make a difference when it comes to digital transformation and that wants to interact with their followers.

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Recommended reading 2014

Janus Boye posing with the content marketing bookSummer, the season for reading a stimulating book under the shade of a tree. Below, we have compiled 13 good book recommendations from J. Boye friends and members.

WARNING: Not all of these books can be classified as beach reads. And we think that is a good thing. So grab your sunscreen, a blanket and one of these books:

  • So Good They Can't Ignore You by Cal Newport: “The title says it all. While this book is quite helpful for experienced professionals, if you've been in the work world for five years or less it may transform your life. If you're wondering about how to map out a career path or you know a younger colleague, friend, or loved one who's just out of school, buy them this book and stand over them until they finish it. Very practical, focused, and insightful.” Recommended by Troy Winfrey, User Experience Strategy Consultant

  • Flawless Consulting; A Guide to Getting Your Expertise Used by Peter Brock: ”This is not (only) a book for the professional consultant. It’s an ever relevant book for anyone giving advice (don't we all al the time?) and in that context dealing with resistance, power, truth, accountability, and vulnerability. Highly relevant for the internal as well as external consultant and with lots of takeaways you can use also as a private person. Now in third editon.” Recommended by Stig Andersen, Senior Consultant at Rambøll Management Consulting

 

  • Managing Enterprise Content: A Unified Content Strategy by Ann Rockley & Charles Cooper: “I'm sure many of you know this book. It's a must for the person dealing with content as an asset and understand this as atoms. For years Ann Rockley has done a great job making the complex stuff and difficult to explain concepts of content strategy, single sourcing, content reuse understandable. Many times over the years, I have had to explain the importance of this approach to content as an asset, and find strategies to get it right. Now - finally - in a second edition this super book also bring different channels and platforms into play and context. A must read for the content/information worker.” Recommended by Stig Andersen, Senior Consultant at Rambøll Management Consulting

  • Thinking, Fast and Slow by Daniel Kahneman: “The author is a psychologist and also a Nobel Prize winner in Economics. Where does "intuition" come from? What biases do you carry from that intuition into your decision making? Fascinating, easy to read, lots of stories and examples for you to test your own decision processes.” Pick from Joyce Fasone, Intranet Champion Americas & Team Lead Collaborative Applications at Mettler-Toledo

  • Standing in The Fire by Larry Dressler: “Standing in The Fire would be a fine companion to Thinking, Fast and Slow. The book can be a help for all people who need to lead processes, meetings and changes. It is a book that teaches you how to use yourself and your inner resources well. In short a book that can help you burn - not burn out. It is an easy read with lots of questions for reflection.” Recommended by Gerd Hultberg, J. Boye Group Moderator

  • Antifragile: Things That Gain from Disorder by Nassim Nicholas Taleb: “Somewhat complex stuff, but written very well. Basic idea is that the opposite of fragile is not robust or something similar. Being antifragile means being able to handle pressure and even enjoy it - to become stronger. Very interesting idea that is applied to organisations in this book.” Recommended by Perttu Tolvanen, Web & CMS Expert at NorthPatrol in Finland

  • The Design Method: A Philosophy and Process for Functional Visual Communication by Canadian design guru Eric Karjaluoto: "Eric is a smart guy who says we need to change how we think about design. In this book he shared his method for creating quality design work. If you are into visual communication, whether as a designer or business manager, then this book is for you." says Janus Boye, Founder of J. Boye

  • The 15 Invaluable Laws of Growth by John C. Maxwell: “Very easy to read, it helps you reflect about how be more intentional in reaching your next level in terms of personal and professional development. Also a helpful resource for parents!” Recommended by Fabiana Mariano Green, Web Production Manager at WHO in Geneva, Switzerland

  • Out of Print: Newspapers, Journalism and the Business of News in the Digital Age by Professor George Brock. Recommended by Manfred Tacha at the consumer organisation Konsument in Austria for all journalists and online contributors

  • The 80 Minute MBA: Everything You'll Never Learn at Business School by Richard Reeves and John Knell. Recommended by Oliver Repenning, Digital Business Development Manager at Arla Foods
  • The Collaborative Organization by Jacob Morgan: “Definitely worth a look!” Beth Gleba, Digital Workplace & Intranet Consultant and Group Moderator at J. Boye

  • And as a bonus to our many readers who speak German, Bernd Burkert from Onion.net recommends: Management by Internet: Neue Führungsmodelle für Unternehmen in Zeiten der digitalen Transformation by Willms Buhse as a new management guide to digital transformation.

  • And finally, as a bonus to our Danish friends, here is a great book on content marketing in Danish: Content Marketing Bogen by Joakim Ditlev and Signe Damgaard Jepsen: “The book is very practical and can help companies create game-changing content in order to reach consumers. With so much noise at the market place, companies can't afford to throw content around and hope for the best anymore.” Recommended by Nadja Agerbak, J. Boye Network Assistent

Have you read any of the above? What did you think? What other books would you add to this list? Share your thoughts in the comments below.

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10 Reasons your Marketing Automation could be the nemesis of your Sales Team

Did you ever hear the one about the sales person who said he wanted less control of his sales process? No? Hardly surprising - as to a true sales person such a statement could only be made ironically. Yet – in the wrong hands – this is exactly the kind of ‘humorous’ experience that Marketing Automation could be giving your sales team.

 

Almost every sales training given to would be direct sales persons teaches that it’s a sales persons duty to follow a set process. That process typically involves controlling as far as possible every aspect of the sales process from start to conclusion represented hopefully by a sale of goods and/or services. A good sales person is expected to have direct contact with decision makers in that process and direct engagement with the interested party or parties and understand the motives for the purchase. Some would argue direct sales manipulate the buyer into making a purchase – believers would argue they are there to ensure the purchaser makes a correct decision for the correct reasons and understands why they made that decision to retrospectively show that measurable objectives were met.

 

Marketing Automation (MA) on the other hand has arisen from a background of mass email marketing to encompass a mixture of inbound and outbound automated processes wrapped in workflows that remove as much human contact as possible (resulting in measurable intelligence that signifies positive sales trends).

 

In theory your MA should be your sales person’s best friend – it should streamline and simplify time consuming tasks so that your sales team is able to handle more accurately filtered leads with focus and avoid the chaff - but in the wrong hands MA can be your salespersons worst nightmare!

 

Like any good software, MA started out life as a solution to a problem – just make sure it doesn’t end up creating its own problem requiring another solution!

 

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Everything you need to know about Adobe Experience Manager

The recent meeting in our European Adobe Experience Manager (AEM) User Group served as a useful reminder for several of our members, that all the good Adobe AEM (formerly known as CQ5) knowledge is spread on different groups, mailing lists and blogs.

This posting has pointers to where you can find answers to your questions and stay up-to-date. The listing is created with very helpful input from our members and intended to serve as the central place that previous product owners has failed to foster.

If you know any resource that is missing, please feel free to leave a comment below.

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A Manifesto for The Digital Dimensions

The world of digital is ever changing and tomorrow only people and organisations working with digital in a truly professional way will succeed.

People working professionally with digital and organisations embedded in the digital transformation are at a crossroad. The happy-go-lucky days of people working in digital pointing fingers at non-digital colleagues and managers, calling them dinosaurs while believing that everything evolves around digital are numbered.

The Wild West days when organisations transform alongside digital, while treating it as a second-rate business area will soon be gone.

Today people and organisations are manoeuvring in a more or less amateurish way in the world of digital.

Tomorrow the digital amateur will have become redundant and the organisation that still underestimates what the transformation means for them will be left behind.

Kindergarten was yesterday. Tomorrow is adulthood.

It’s time for digital to grow up.

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Agile is not the answer

“A really good waterfall project team will outperform a bad agile project team”

James Cannings from MMT Digital, a fast growing UK-based agency, contributed to a recent European CMS Expert Group meeting with a refreshing view on the realities of the much hyped development methodology.

J. Boye has found many customers left in a no-win situation, having gone too far down the path of agile without recognizing the true impact. Consequently they’ve been forced to make difficult decisions with unpleasant compromises, pushing deadlines and going over budget. In too many instances this then goes from bad to worse when a weak agency feels unable to say no and provide constructive insights. If you as a customer are also struggling with lack of management support and understanding across the board, you could well be heading for failure

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Networked Knowledge in Action

Knowledge is power. But how do we acquire the right knowledge?

When you get bombarded with emails and meeting requests and your to-do list is growing ever longer, you simply don’t have time to spend on reading brick-thick books, filtering through dozens of cryptic blog posts or attending unproductive meetings.

Does this sound familiar?

Sharing digested knowledge with peers spares you the time and effort of working your way through abundant information and assessing its value on your own. But you still need to translate this knowledge into actions so you can ultimately prove to management that your ideas will bring real value to your organisation.

In essence it is about turning the experience of others to your advantage. It is about bringing the sum of the knowledge of networks into action.

This is what we do at J. Boye.

Knowledge is power.

Shared knowledge is success.

Networked knowledge moves mountains.

Networked knowledge is our take on how to move sheer knowledge sharing to the next level and make it productive and valuable. Bringing it all into action is what will make you succeed with your future projects.

This is why Networked Knowledge in Action is our conference theme for 2014. Join us in Philadelphia and Aarhus and leave empowered to move mountains!

 

Good luck with your projects - please share when you go above and beyond expectations!

Learn more on this subject from Janus Boye: A business manifesto: Be willing to share - and move mountains

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Say hello to Intranet Experience Management (IxM)

So as the market has only just come to terms with CxM or DxM or WEM – I guess its cruel to throw out yet another acronym and expect there to be cries of joy – but alas is has to be done and here is the business case for it!

Using a survey done by Gallup as one example; They found that in German companies of 100 employees, 16 could be considered to be engaged, 15 actively unengaged (often against the interests of the company) and 69 were ‘unengaged’ or indifferent. The value to this statistic is that if the unengaged can be converted to a status of engaged, the company is healthier and able to outweigh the actively unengaged – and one of the main tools that can be used to achieve such a conversion is… The INTRANET!

Whilst most of the Marketing and IT focus has been driven by vendor, analyst and market realities towards a focus on public facing websites and engaging with a customer that is likely to produce a return that can be measured in a ‘currency’ (to be taken as something of value to the organisation) – the evolution of the intranet has wallowed behind for many a year.

The sad truth is that many organisations fail to see a value in investing in something for which they mistakenly believe they get little return.

Traditionally the Intranet solution has been dominated by the goliaths of the Content Management world who had a focus on Document Management. If you ever get the feeling that ‘intranet = SharePoint’ you are not alone!

Forrester did produce a very compelling Intranet Maturity Model that correctly identifies that companies tend to start with a ‘bucket’ into which everything company related is thrown and gradually move up the scale of maturity to something that could be considered ‘engaging’ – but in reality an intranet has always plodded in many organisations and failed to get the notice it deserves.

A brief snapshot history of Intranets goes something like this;

‘Intranet 1.0’

Basically this amounted to a top down centrally controlled ‘dump’ of corporate governance and policies) has prevailed in many companies as the defacto standard for an intranet for many a year. This suites the ECM vendors DMS products well - as they are great at control, business process management and document/records management – all things ‘governors’ like to hear. However – ever heard the phrase “You can lead a horse to water but you cant make it drink ?”

‘Intranet 2.0’

Driven largely by the common persons use of social tools like facebook, twitter, linkedin – the concept of a ‘social intranet’ was born that sought to provide an environment for two way conversation internally. This has led more recently to the emergence of software vendors who ‘sit on top of’ the goliaths Document Management products and provides some ‘motivation’ for returning to an Intranet on a regular basis – as well as a mad scramble by the DMS vendors to add ‘social tools’ to their offerings. They have had a degree of success in moving Intranets from being places you only go when you need a document to something of a ‘visited entity’. But they still generally lack one key component – they are not engaging!

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Five tips for avoiding the CMS price hype

In the Web CMS space there is a question that makes even the most experienced vendor salespersons start to stutter and typically a question that evokes one of the least satisfying sales replies you are ever likely to get – namely ‘how much is your software’.

The answers usually start with responses like ‘how long is a piece of string?’ – ‘It depends on so many variables so I cant tell you until we have a better understanding of your project’ – and develops into a conversation diverting you away from the answer you were after – namely the cost of the software you are interested in.

It’s not a difficult question – and if you were buying any other product and you were met with the same evasive non-response you would probably walk away. After 13 years in the space, I thought it would be about time someone lifted the lid on the different ways in which Web CMS is charged.

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