Making it work is all that matters

When you attend conferences or other networking events, whether by J. Boye or other communities, you hopefully get inspired and return back to your office with renewed energy, new ideas, connections and knowledge about the latest digital trends and best practices. What happens next is usually something resembling a black hole of emails, a lengthy
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5 reasons why customer communities are important for companies of any size

It is primarily large companies with tens of thousands or even millions of community members who are celebrated. However, the business drivers that lead large companies to deploy communities apply to smaller companies in the same way. Every company, no matter what size, should use communities for a better customer experience and increased engagement, argues
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Marketing the unknown: the business education jam

When Midge Wilcke, director of the marketing and communications team at Boston University School of Management, was told that the School would be launching a “Jam,” her initial reaction was: “A what? Is it happening next week?” Her and her teams mission was to market the Business Education Jam, a massive online event supported by IBM’s Jam technology
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How GSK works with Yammer

What can you do to create a responsive Yammer service at your organization? How do you get your co-workers to embrace the platform and prove its business value to senior management? In this blog, Matt Bartow, Service Development Analyst, Global Collaboration Services at GSK, a science-led global healthcare company and speaker at the J. Boye
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4 steps to create a self-service website that works

Companies have been creating self-service web sites to drive clients to help themselves for both account and product support for years. There are various opinions and questions about support sites and their value to both the company and its clients. Some familiar questions you may have heard are as follows: Is it better service to
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How Carl Zeiss changed their global CMS

One does not simply change one’s CMS. If there isn’t a meme for this there should be. Marcel Kujat, director of web services at the optics and optoelectronics giant Carl Zeiss, knows what a cumbersome process it is and which challenges you will undoubtedly face. In this member showcase, Marcel takes on a four-year journey, telling us
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How to navigate natural cultural shifts through social collaboration

Have you ever seen those videos of the giant icebergs in the Antarctic, breaking apart and sliding into or over each other, creating this beautiful slow-motion disaster? Once those giant hunks of ice get started, there’s no stopping them. If you think of a company like the Antarctic (insert joke about penguin suits and/or ‘frigid’
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