Social business – all about clarity of purpose

More and more businesses invest in social intranets, mobile devices for their employees and engage with customers on Facebook, Twitter and Pinterest. Social business technology is still hot, but how do you actually capitalize on it? Having the means is not enough If you have ever visited the graveyard of organizational Facebook pages with no fans,
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Making it work is all that matters

When you attend conferences or other networking events, whether by J. Boye or other communities, you hopefully get inspired and return back to your office with renewed energy, new ideas, connections and knowledge about the latest digital trends and best practices. What happens next is usually something resembling a black hole of emails, a lengthy
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5 reasons why customer communities are important for companies of any size

It is primarily large companies with tens of thousands or even millions of community members who are celebrated. However, the business drivers that lead large companies to deploy communities apply to smaller companies in the same way. Every company, no matter what size, should use communities for a better customer experience and increased engagement, argues
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Marketing the unknown: the business education jam

When Midge Wilcke, director of the marketing and communications team at Boston University School of Management, was told that the School would be launching a “Jam,” her initial reaction was: “A what? Is it happening next week?” Her and her teams mission was to market the Business Education Jam, a massive online event supported by IBM’s Jam technology
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