Tag Archives: online marketing

Stop wasting money in Facebook

Many organizations waste their time with Facebook. Only a small fraction of any company’s customers “Like” their page in Facebook. You can’t read the press these days without an article telling how fantastic Facebook is. Indeed with 900 million members, it’s very much comparable to being one of the world’s largest countries. Facebook has milked
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Avoid the top 10 errors in email newsletters

Email marketing is a crucial strategy to pump up holiday sales, but don’t forget that email newsletters are important all year long.  Here are the common errors you should avoid along with some tips to make your email newsletters better: 10.  Overuse of capital letters and punctuation in the subject line. Respect your readers. Don’t
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Swarovski hosts treasure hunt using smartphones

Luxury crystal brand Swarovski recently managed to win many new fans when they took to the streets of London on the last weekend of September for the brand’s innovative treasure hunt using smartphones. The treasure hunt marked the culmination of a longer digital campaign to celebrate the London premiere of its first cinema spot, Discover
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Out of office messages – a missed opportunity?

You have probably just switched off your “out of office” message. Most out of office auto replies contain no more than a sentence a two saying when the individual is back in the office. But why miss the opportunity to add some brief relevant communication, such as a link to a marketing campaign? With all
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J. Boye online in 2010

Another year has passed and while we think we have made progress with our online activities, we still got a long way to go. Online professionals never really have enough time for reflection – it is always on to the next project, quick fixes, daily routines, meetings and changing priorities. Our annual online activities report
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How the local Mayor persuaded me to stay on Facebook

Much is said and written about Facebook – postive as well as negative. However, the figure of 600 million users speaks for itself. You may not agree with all of the persuasion tactics deployed the folks behind by Facebook, but I do think online professionals can learn from the digital marketing approach adopted by Facebook.
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Red Bull introduces print 2.0

Originally introduced for the Formula 1 racing circuit, energy drink company Red Bull have introduced The Red Bulletin, an innovative printed magazine, that enables readers to ‘interact with the printed copy’. In the words of the magazines editorial team: This magazine sings, dances, flies and even scores a touchdown… Here’s how it the interesting initiative
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Find, f**k and forget

As soon as an order has been placed, sales people have been trained for generations to quickly move on to the next customer. Unfortunately, this way of working also seem to be the prevailing experience for online customers. When shopping online we have all experienced that the price suddenly climbed dramatically when arriving at the
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