While Facebook is struggling after what looks like an inflated IPO, LinkedIn is enjoying positive press coverage and appears like the undisputed leader among professional networking sites with 175 million users in 200 countries as of June 2012.
Still, I don't have any plans to join LinkedIn any time soon. Here's my 3 good reasons why
1: LinkedIn lacks security awareness
A massive breach happened in June with 6.5 million LinkedIn passwords said to be accessed and posted online. Security experts came out criticising LinkedIn.
If you followed the story as it happened, you cannot help the impression that LinkedIn did not regain control of passwords. The fact that passwords could be cracked by simple tools suggests that there was a lack of security awareness at LinkedIn. If LinkedIn just invested their fee income from expensive premium services to prevent security leaks!
2: LinkedIn is my 2nd choice and I only have time for 1
If you use one of the alternate professional networking sites, eg. XING, like I do, then it would probably take some very convincing arguments or occasions to get you onto LinkedIn. As my networks circle around people and issues in Middle Europe, I am quite happy with XING, which is the professional network of choice in that region. I once thought about switching when I worked with a UK/US based company.
Another popular alternative to LinkedIn is Viadeo and then on the social media radar screen there's also Google+. Both are interesting. But do I really want to invest in another full profile when my network is somewhere else?
Arguably, to find the right balance with only one profile might be insufficient. Dropping LinkedIn yesterday, trying Google+ today, turning to XING tomorrow – maybe we have to get used to continuous beta, also in our social networks.
3: LinkedIn is purely professional
I still believe and like the fact that private and professional profiles will continue to merge. Why set up a new (so far the LinkedIn strategy) purely professional account, when I have Facebook in place which I can use increasingly for both contacts?
Rather than liking and not liking to merge private and business community, I think it is increasingly becoming a matter of fact. Just see how private smartphone start to enter enterprises through Bring Your Own Device initiatives.
After all, whichever social network you use, it is not the tool, it is the people, the relationships and how much time you invest to make it prosperous and useful. And who knows what the next big thing for the social networks is? Facebook’s Newest Feature Could Be Banking...
What are your thoughts on profile management? Professional and private. Add your thoughts below.