Content is not king. The User is not king.
These are the words of Fredrik Wackå, Swedish intranet consultant and keynote speaker on our upcoming intranet seminar in Copenhagen later this month.
According to Wackå, an online environment is a true democracy. There is no king. It’s a pluralistic place. Yet in the midst of the democracy (or perhaps anarchy?), there is a humble servant running around trying to fulfill the needs of the rest.
We all know the type. Always busy writing copy, editing someone else’s copy, distributing corporate news, training editors, talking to vendors, planning new features, and so on.
That person is actually quite important. He or she is making sure that:
- Information on the intranet is easy to read
- Users can find the information they need
- Users can locate instructions for completing works tasks
- And much, much more
No one else has more to do with the intranet user than this servant.
But you probably already knew that, if you recognize yourself being that person. Yet how do you know you’re adding value? And not making matters worse? And how do you make sure everyone else sees how important you are?
There are no easy answers to this question, but it has to do with using analytics actively, defining goals, doing internal PR for your role, sharing successful stories and talking about the intranet in plain terms.
In short – what Wackå terms ”daring to be important”.
Have you tried claiming your importance? What were the results? Whether attending Intranet Day or not, please share your experience.
