What a difference 5 years can make! Much has happened in the crowded and still young CMS marketplace since 2007, but contrary to what most analysts expected, the number of CMS vendors has not gone down. New vendors have emerged, local vendors have successfully gone international and on top of that, many of the large software companies that were largely uninterested in CMS back in 2007 are now investing heavily in the market.
As a buyer it can be confusing and difficult to stay updated on the rapid market developments, so I made a slide showing who the big vendors were in 2007 and what the picture looks like today for a recent J. Boye group meeting.
Large, global and complex organisations tend to gravitate towards the big vendors. As one of our members put it:
Elephants buy from elephants
Consolidation has only happened to the extent that vendors have bought other vendors. With just a few exceptions all the products have been kept alive, so today several of the above have more than one Web CMS as a part of their offering.
Finally, a look at the big vendor websites won’t get you far in terms of figuring out more about their CMS offerings. They may be big vendors, but they also offer many other solutions and CMS is apparently not on top of their list. Here’s the CMS products from each:
- Adobe: CQ5 (I gave up looking for it on adobe.com and instead turned to day.com, which is the CMS vendor they acquired in 2010)
- Autonomy: TeamSite (which came via the Interwoven acquisition in 2009 and Autonomy is now actually owned by HP)
- EMC: Documentum (which they acquired in 2003)
- IBM: Web Content Manager (which belongs to the Lotus family in IBM software)
- Microsoft: SharePoint
- Open Text: Web Experience Management (which came via the Vignette acquisition in 2009)
- Oracle: WebCenter Sites (formerly known as FatWire which they acquired in 2011)
Learn more
Read about who’s big in the European CMS marketplace.
If you are working with CMS as a big part of your job, then consider joining our CMS Expert groups. CMS and all the related challenges is also a regular topic in many other J. Boye groups for web & intranet professionals.
CMS is also a hot topic on the web content management conference track at J. Boye Philadelphia 12 on May 10.

Jens January 19th, 2012 22:17
So, EMC/DCTM has a Web CMS? I don’t think. They have partnered with Fatwire, but since this now Oracle, what do they do?
Shishank January 20th, 2012 22:17
Nice post Janus.
I think CMS has expended in so many different directions, especially with customer experience and mobilization, that what it use to be in 2007. This has lot contributed to emergence of new vendors. Each year WCM had a different definition which kept companies busy to innovate and bring out something new.
How you see next five years from now on?
Thanks
JON HAUGEN January 20th, 2012 22:17
Janus,
So what’s you the point you’re making here about Microsoft and SharePoint? The product was SharePoint in 2007. And it still is in 2012. And it will be next year, when we launch a major release currently called SharePoint “15″. Can you elaborate?
PS! Love elephants. They’re smart. They’re loyal. They’re hard-working (at least the Indian ones). They’re in it for the long run (they get old). They’re stable. I simply love to be on this list!
JON – the ever lasting annoying SharePoint Product Manager
Alexandra Larsson January 30th, 2012 22:17
EMC Documentum is now partnering with SDL for WCM/WEM.
Shouldn’t FileNet be mentioned together with the IBM elephant?
Stephan Strittmatter February 7th, 2012 22:17
As we notice the Elefants are not in focus of high traffic multimedia portals.
They are not as flexible and customizable for the publishing process as required. National leaders are more efficient.