Recommended reading 2012

Vacation is just around the corner and wherever you decide to switch off and recharge, here  are some suggestions for interesting summer reading based on input from J. Boye group members.

As usual we have shared a list of recommended summer reading with our members around the world, but in the interest of sharing is caring, you also get the full list below:

12 amazing books

• Different: Escaping the Competitive Herd by Youngme Moon. A book about differentiation and creating a unique customer experience; explains an interesting concept of "hostile brands"
• Enchantment: The Art of Changing Hearts, Minds, and Actions by Guy Kawasaki. Enchantment, as defined by bestselling business guru Guy Kawasaki, is not about manipulating people. It transforms situations and relationships. It converts hostility into civility and civility into affinity. It changes the sceptics and cynics into the believers and the undecided into the loyal
• Insanely Simple: The Obsession That Drives Apple's Success by Ken Segall who as an ad agency creative director played a key role in Apple’s resurrection, helping to create such critical marketing campaigns as Think different.  In the book he brings Apple’s quest for Simplicity to life using fascinating (and previously untold) stories from behind the scenes
• No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing by Jason Falls and Erik Deckers.“Conversations” and “communities” are wonderful, but they’re not enough. Get this book and get what you really want from social media: profits.
• Liars and Outliers: Enabling the Trust that Society Needs to Thrive by Bruce Schneider who explains how society functions when you can't trust everyone. Read this book to get a deeper understanding of trust, the real foundation of communities, commerce, democracy—everything.
• Moonwalking with Einstein: The Art and Science of Remembering Everything by Joshua Foer. From the United States Memory Championship to deep within the author's own mind, this is an electrifying work of journalism that reminds us that, in every way that matters, we are the sum of our memories
• Social Business By Design: Transformative Social Media Strategies for the Connected Company by Dion Hinchcliffe and Peter Kim. A management book on how to rethink the modern organization in the social media era
• The Go-Giver: A Little Story About a Powerful Business Idea by Bob Burg and John David Mann. This popular business book has a simple message: that shifting our focus from getting to giving is the simplest, most fulfilling and most effective path to success in business and in life.
• The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries. Not just for startups – in fact, it's mainly about how to fail faster with any new initiative
• The Stranger's Long Neck: How to Deliver What Your Customers Really Want Online a practical guide for any manager wishing to improve their organisation's online performance by Gerry McGovern.
• Thinking, Fast and Slow by Daniel Kahneman. Reading this book makes you see human behaviour and decision making differently
• Tribal Leadership: Leveraging Natural Groups to Build a Thriving Organization by Dave Logan, John King and Halee Fischer-Wright. Every organization is composed of tribes—naturally occurring groups of between 20 and 150 people. This book shows leaders how to assess, identify, and upgrade their tribes' cultures, one stage at a time

If you are like me and are way behind with the “ought-to-read” list, you may want to check up on our 2010 book recommendations or 2009 book recommendations as well.

What have we missed? Feel free to drop a suggestion below.

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