Thanks for the compliment. And thanks for the conference, – great stuff there.

You see, our goal was to show something that was in reality really advanced behind the scenes, and make it look and behave in a very simple manner. The point that we were really trying to make in our presentation was to show a non-technical person, building out a registration form, selecting sophisticated options, and complex form handling, but done in such a simple way, it looked like something you could have seen in 1999. But really, what was happening behind the scenes was automated usability analysis, and form dropout monitoring, plus some very interesting profiling, creating the registered user in an abstract user repository, and real-time personalization, all within the reach of a the non-technical business user.

Now, I know you see a lot of demo ware in your travels, but this was not that. In fact, what we showed was entirely out of the box. This was out stock web forms for marketers 2.0 feature, stock real-time personalization and profiling, and stock user repository, with pure configuration. We didn’t write one line of code. Now let’s be honest, which vendor in 1999 could have done any of that, between the form building, the automated profiling, the user repository and the dropout and usability reporting (not to forget, the analytics and conversion tracking) and of course the whole zero lines of code to get it working part. Indeed, which vendor other that Sitecore does that even today?