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	<title>Comments on: What are the 10 most notorious pitfalls when developing a web strategy?</title>
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	<link>http://jboye.com/blogpost/what-are-the-10-most-notorious-pitfalls-when-developing-a-web-strategy/</link>
	<description>The international community for web and intranet professionals</description>
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		<title>By: Gaith</title>
		<link>http://jboye.com/blogpost/what-are-the-10-most-notorious-pitfalls-when-developing-a-web-strategy/comment-page-1/#comment-3872</link>
		<dc:creator>Gaith</dc:creator>
		<pubDate>Wed, 10 Mar 2010 20:08:58 +0000</pubDate>
		<guid isPermaLink="false">http://www.jboye.com/?p=4217#comment-3872</guid>
		<description>great pots i will add my 10 tip:
10- usability, usability , usability : do not clutter your web apps drive users where you want them to go depending in your objective, if it is engagement put that in your UI plan if it is decreasing bounce rate that is another factor if it is both, you need to find a balance in your UI.</description>
		<content:encoded><![CDATA[<p>great pots i will add my 10 tip:<br />
10- usability, usability , usability : do not clutter your web apps drive users where you want them to go depending in your objective, if it is engagement put that in your UI plan if it is decreasing bounce rate that is another factor if it is both, you need to find a balance in your UI.</p>
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		<title>By: Caroline Coetzee</title>
		<link>http://jboye.com/blogpost/what-are-the-10-most-notorious-pitfalls-when-developing-a-web-strategy/comment-page-1/#comment-3257</link>
		<dc:creator>Caroline Coetzee</dc:creator>
		<pubDate>Fri, 13 Nov 2009 15:15:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.jboye.com/?p=4217#comment-3257</guid>
		<description>Oh Kerry, you have a low opinion of comms people :o)
(alright, alright I know lots of people like that and not just in comms either)

I do think the point about letting the latest trends in web development rather than business needs push your strategy is well made though. I look at sites now which demand that I comment on, digg or tweet about every page and most of them make me thing &#039;why?&#039;.</description>
		<content:encoded><![CDATA[<p>Oh Kerry, you have a low opinion of comms people <img src='http://jboye.com/wp-includes/images/smilies/icon_surprised.gif' alt=':o' class='wp-smiley' /> )<br />
(alright, alright I know lots of people like that and not just in comms either)</p>
<p>I do think the point about letting the latest trends in web development rather than business needs push your strategy is well made though. I look at sites now which demand that I comment on, digg or tweet about every page and most of them make me thing &#8216;why?&#8217;.</p>
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		<title>By: Kerry Ann Christelow</title>
		<link>http://jboye.com/blogpost/what-are-the-10-most-notorious-pitfalls-when-developing-a-web-strategy/comment-page-1/#comment-3239</link>
		<dc:creator>Kerry Ann Christelow</dc:creator>
		<pubDate>Wed, 11 Nov 2009 14:12:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.jboye.com/?p=4217#comment-3239</guid>
		<description>Your 9 pitfalls made me laugh (based on experience)!  

I have a10th one - don&#039;t let your communications people lead a web project that has a business goal.  Sadly, they tend to let the latest trends in web development and pretty colours take precedence over the need for the right content.  Hannu has a point but I don&#039;t think it&#039;s the low level that&#039;s the problem; it&#039;s more to do with understanding of what the business is trying to achieve that is.</description>
		<content:encoded><![CDATA[<p>Your 9 pitfalls made me laugh (based on experience)!  </p>
<p>I have a10th one &#8211; don&#8217;t let your communications people lead a web project that has a business goal.  Sadly, they tend to let the latest trends in web development and pretty colours take precedence over the need for the right content.  Hannu has a point but I don&#8217;t think it&#8217;s the low level that&#8217;s the problem; it&#8217;s more to do with understanding of what the business is trying to achieve that is.</p>
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		<title>By: Mark Morrell</title>
		<link>http://jboye.com/blogpost/what-are-the-10-most-notorious-pitfalls-when-developing-a-web-strategy/comment-page-1/#comment-3199</link>
		<dc:creator>Mark Morrell</dc:creator>
		<pubDate>Wed, 04 Nov 2009 15:14:26 +0000</pubDate>
		<guid isPermaLink="false">http://www.jboye.com/?p=4217#comment-3199</guid>
		<description>Dorthe,

This is what we have found works well in BT on intranet planning which may help others http://markmorrell.wordpress.com/2009/03/19/6-simple-steps-for-a-good-intranet-plan/.

I hope your presentation goes well. :-)

Mark</description>
		<content:encoded><![CDATA[<p>Dorthe,</p>
<p>This is what we have found works well in BT on intranet planning which may help others <a href="http://markmorrell.wordpress.com/2009/03/19/6-simple-steps-for-a-good-intranet-plan/" rel="nofollow">http://markmorrell.wordpress.com/2009/03/19/6-simple-steps-for-a-good-intranet-plan/</a>.</p>
<p>I hope your presentation goes well. <img src='http://jboye.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>Mark</p>
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		<title>By: Hannu Vangsgaard</title>
		<link>http://jboye.com/blogpost/what-are-the-10-most-notorious-pitfalls-when-developing-a-web-strategy/comment-page-1/#comment-3177</link>
		<dc:creator>Hannu Vangsgaard</dc:creator>
		<pubDate>Fri, 30 Oct 2009 15:06:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.jboye.com/?p=4217#comment-3177</guid>
		<description>Letting the wrong people make it. Way too often the strategy is born on too low a level in the organisation, hence #1, #3, #5, #6, #8 and #9.</description>
		<content:encoded><![CDATA[<p>Letting the wrong people make it. Way too often the strategy is born on too low a level in the organisation, hence #1, #3, #5, #6, #8 and #9.</p>
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