Comments on: When will you take Facebook seriously?

By: J. Boye | Vendors That Suck on Facebook

J. Boye | Vendors That Suck on Facebook — Mon, 01 Mar 2010 05:30:52 +0000

[...] experts and vendors alike since around 2007. Last year I asked when organisations would begin to take Facebook seriously and highlighted global pharmaceutical Merck and their less than 500 fans. As you’ll see [...]

By: Stig Andersen

Stig Andersen — Tue, 20 Oct 2009 12:59:54 +0000

No doubt Facebook is major media property. As it provides great value to many users around the Globe (users Facebook knows almost everything about) it should hold a great potential. But sheer size and ability to micro-marketing does not make Facebook interesting per se. Any organization should consider these simple issues before venture into a Facebook invenstment:
- In most regions aprx one third of the Facebook user community is under the age of 24. Some 20 % are under the age of 17.
- User behavior on Facebook is to a high degree task oriented rather than explorative. To convert a user from performing Facebook-related tasks to do “something else” is up-hill (read: expensive).
- If you have a Facebook profile, you may have noticed it can be time consuming. This goes for corporate Facebooking as well.

On top of that, when I listen to people who study social networks, they tell us that Facebook without a doubt is – and probably always will be – big. However, there’s a lifecycle for these networks and there will be a “new black” within a couple of years. Do you have an exit strategy? Or are you stuck in Facebook? And SecondLife? And Orkut?

Do size matter? I’m sure, but there’s much more to the picture.

By: Joel Shapiro

Joel Shapiro — Mon, 19 Oct 2009 23:37:54 +0000

Janus – I agree with your post that Facebook should be taken more seriouly. I have been using Facebook to post new IT positions for my young staffing firm, with mixed results. I find that many job seekers, while engaged in a serious search, prefer using LinkedIn. My guess is that they don’t want the recruiters/employer peering into their personal life via pictures, as the first impression we get of them. They should be using Facebook to create a good first impression, as everyone and their Grandmother are on the site. We will keep posting the positions on Facebook, as you stated, the reach is too huge to ignore.

I have also heard of a lot of companies like IBM are now using Second Life to accept job applications and conduct initial interviews.