Foiled Cupcakes launched in June 2009. Based in Chicago, their offer is simple: gourmet cupcakes. Instead of a traditional storefront, Foiled Cupcakes chose to focus on online orders and marketing via Facebook and Twitter. Founder Mari Luangrath will join us in Aarhus in November and share her experiences with building a truly social business.
To quote Mari:
Relationships in business matter. Developing and maintaining those relationships has become much easier with the arrival of social media
An unconventional part of Mari’s approach has been to establish connections by invading Twitter conversations. As an example, Mari has been monitoring select “Chicago chatter” in order to join relevant conversations and thus increase visibility for her gourmet cupcakes. As with much of what Mari has tried, this tip can be deployed by large organisations as well as small businesses.
Mari also spoke at our Philadelphia conference in May as part of one of the most popular sessions, where she shared the strategies she found to be particularly effective as she has grown Foiled Cupcakes.
In Aarhus, Mari will be very busy with 3 sessions on the program:
- A 3-hour interactive pre-conference workshop on How To Build an Army of Brand Ambassadors Using Online Conversation
- Opening keynote on the social media track: Shoes, Chocolate, and the Chicago Cubs: How I started my cupcake business using Twitter and Facebook
- Expert panellist together with web pioneer Bebo White and David Bowen.
Do share your conventional or unconventional social media strategies below in advance of the conference.
Could you generate sales with no marketing budget? | Aarhus 2010 News | J. Boye Conferences October 6th, 2010 0:09
[...] “as much more than marketing”: Fostering dialogue in all areas while being true to the brand. Much like fellow J. Boye conference speaker, Mari Luangrath, handles her [...]