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Andrea Zajicek

Online and social media manager, Voestalpine

Biography

Andrea Zajicek

Andrea is in charge of online activities at Voestalpine. This includes developing strategy, objectives, technology, development, analytics and marketing of the corporate website, which consists of 85 company brand and country websites as well as 200 editors worldwide.

Furthermore she manages the online communication process focusing on areas such as social media, online PR, tracking and reporting as well as technology evaluation.

Andrea holds a master degree in ebusiness from the University of applied Sciences in Steyr, Upper Austria.

Voestalpine

Voestalpine is an international steel company based in Linz, Austria. The company is active in steel, automotive, railway systems, profilform and tool steel industries.

Presentation

Friends, followers and fans - corporate social media from strategic approach to daily life

Case: Voestalpine

Track: Social media
Conference Day #1, Wednesday November 3rd, 16.00-17.00

Andrea Zajicek, online and social media manager, is a digital native with a passion for social media. When she searched for "Voestalpine" on Facebook almost 2 years ago, she found nothing. It didn’t take long time before she started a page for her corporation and the first fans connected with Voestalpine.

Fast forward 2 years: The company now has a strong presence in multiple social web platforms (Facebook, Twitter, Youtube, Slideshare, Flickr, and a corporate blog). In addition a "social media manual" for all 40,000 employees has been introduced.

Andrea will share her insights in launching corporate social media at a b2b company, including

  • Developing a social media strategy: Goal setting, kick-off and information events
  • Managing social media channels and the publishing process: Daily social media work
  • Organizing social media within the organisation: “Social media manual“ for employees
  • Reporting on social media benefits for the business: Impact on visibility, search, etc.

See slides online