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Angela Ashenden

Principal Analyst, MWD Advisors


  Angela Ashenden

For an updated speaker profile, please see the Aarhus 12 conference site: Angela Ashenden

MWD Advisors

MWD Advisors is a specialist IT advisory firm which combines actionable industry research and analysis with tailored consulting services, focused exclusively on issues surrounding IT-business alignment.

Founded in 2005 by two high profile UK-based industry analysts, MWD provides advice to enterprise IT organisations and suppliers of IT technologies and services in order to help senior decision-makers make better business decisions, and to maximise the business value received from IT investments.

MWD's analysts bring over 60 years' experience working with senior IT decision makers worldwide from a range of industries including retail, financial services, oil and gas, travel and leisure, utilities, manufacturing, public sector, healthcare and telecoms. Over 2600 subscribers currently benefit from MWD's research.


The social intranet: online communities for enterprise collaboration

Track: Collaboration
Conference Day #2, Thursday November 4th, 13.00-14.00

The intranet is moving away from being a static information source to becoming a central hub for interaction between employees.

To make the intranet more relevant and useful, many organisations are starting to add social capabilities such as discussions, blogs and user profiles. This introduces a set of challenges however.

How do you:

  • Get management to see the see the benefits of a more collaborative, interactive culture?
  • Explain that "improving collaboration" is not so much about a major additional activity for people to carry out, but rather about being more productive and effective?
  • Justify the long-term investment in this approach? Can you build a business case?
  • Encourage employees to use the technology?

Angela will address these questions, and give you a roadmap for:

  • Identifying strong pilot projects
  • Combining top-down with bottom-up adoption strategies
  • Helping people discover the benefits for themselves, rather than simply telling them what they are

See slides online