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Charlotte Eir

Manager, IT Web and Knowledge Management, Oticon

Biography

Charlotte Eir

Charlotte Eir is responsible for the corporation’s WCM platform and website development, document management system, knowledge management and intranet solutions. Furthermore, Mrs Eir is the technical project manager of large website implementations.

To continuously support and focus on Oticons organization and collaborative ‘way of working’ Charlotte has been initiating and managing numerous web and knowledge management projects.

Charlotte holds a Master of Science in Engineering from DTU, the Technical University of Denmark, from 1995. She started her career as software developer in CAD systems and Windows applications. In 2000 she started working with knowledge management and web applications as intranet and internet gradually played a more important role.

Oticon

Oticon is one of the world’s largest hearing aid manufacturers, and with over 100 years the oldest. The company is a subsidiary of the William Demant Holding Group.

Oticon designs and manufactures both hearing solutions for adults, and specialized paediatric instruments, while Oticon Medical produces bone-anchored hearing solutions. Together, Oticon and Oticon Medical employ more than 3000 people around the world. The products are sold through sales offices in 23 countries and some 80 independent distributors worldwide. Since 1991, Oticon have won well over 20 awards for corporate and developmental achievements.

Today, people in more than 100 countries around the world are enjoying better hearing with Oticon solutions.

The website is a corner stone in the launch of Oticon’s new corporate brand.

Presentation

Vendor selection and implementation of an integrated CMS and DAM solution

Case: Oticon

Track: Web content management
Conference Day #2, Thursday November 4th, 16.00-17.00

Last year, Oticon decided to select a new CMS that would better meet our future requirements and business objectives on the web.

As a joint IT-Marketing effort, we went through a good vendor selection process, followed by a tight and complex implementation project. We have many positive learnings from that project, that I would like to share.

A central document in the vendor selection process was our Request For Proposal, that clearly lined out our business objectives and intended usage scenarios. Potential vendors were asked to describe how they would help us meet our business objectives and how their proposed solution would solve the usage scenarios.

The vendor selection process contained evaluation elements such as workshops, written quotes and price updates, and the order of each element proved important for our negotiation position.

Due to changing project goals, each adding complexity and shortening the implementation time, we were left with only 2½ month to implement a new CMS, integrate with a new DAM, and implement a new multi-language website. Three vendors were involved together with three internal project teams. How we were able to make it in due time for the deadline will be revealed.

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