Communities, conferences & consulting
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Dorthe Jespersen

Analyst, J. Boye

Biography

Dorthe Jespersen

Dorthe is an analyst at J. Boye, where she has co-authored several reports:

Besides research, Dorthe is moderating J. Boye’s Communities of Practice as well as coordinating events.

Dorthe has master’s degree in Multimedia (communication and it) at the University of Aarhus, specializing in social software.

Offline, Dorthe spends time on photography, travels, and perfecting her not so perfect skiing technique.

J. Boye

J. Boye makes connections between peers. They introduce you to likeminded professionals with similar challenges to your own in a confidential environment free of commercial interests.

J. Boye has built its reputation on confidential networking groups focused on online media. With members from 10 different European countries spread over 25 different groups, J. Boye is dedicated to providing lasting value to members, mainly in the form of mutually fruitful professional relationship between peers with similar roles and challenges.

Beyond the individual groups, J. Boye also organises 2 annual industry summits in Philadelphia and Aarhus, as well asevents throughout the year in Europe. We share our extensive experience on our blog and via research documents. On a selective basis we take on analyst engagements typically for strategy work or vendor evaluations.

Our mission is to increase the professional confidence of our members.

Presentation

Online Communicators - practicing what you preach?

Track: Online communication
Conference Day #2, Thursday November 4th, 13.00-14.00

We all know the classic rules for good online communication. So why is it still so hard to practice what you preach in terms of great online communication in most organizations?

Do you recognize any of these situations?

  • You are three weeks away from launching the new website… But haven’t thought about the content yet
  • Your manager keeps asking you to upload 200-page PDF documents
  • You have piles of content that was last updated in 2004
  • Your decentralized editors’ motivation level remains at rock-bottom
  • You are drafting up good-looking analytics reports, but secretly don’t know how to use them

Join this analyst talk to hear what stories web communicators are reporting from their daily life. Dorthe will draw on real-life experiences and examples from members of the J. Boye community of practice, which includes a number of global, high-profile organizations. She will share examples of different ways of overcoming these typical challenges.

See slides online

Downloads

jboye08

Philadelphia 2009

Aarhus09