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Gemma Sweeren

Web advisor www.rijksoverheid.nl, Dutch Ministry of General Affairs / Netherlands Government Information Service, Dutch ministry of General Affairs / Netherlands Government Information Service

Biography

Gemma Sweeren

Gemma Sweeren is a web advisor for www.rijksoverheid.nl at the Dutch Ministry of General Affairs.

After several years of working experience as a consultant in interactive communication for a financial organisation and internet agency respectively, she became a web advisor at the ministry of Finance in 2002. She was actively involved in the development and implementation of the web style guide, a common web policy for Dutch national government which aimed to harmonize the presentation of the ministries on the internet. This web style guide provided mandatory guidelines, conventions and ‘best practice’ advices and was, among others, the basis for one central website.

Since 2008, she is working for the project Overheidscommunicatie Nieuwe Stijl (ONS), Dutch National Government, with as main focus area the development of www.rijksoverheid.nl, one corporate website for the Dutch national government. The team building this website is using Scrum as a framework, so she also became a certified Scrum Master.

Gemma has a degree in International Business Communication from the University of Nijmegen and lives in Amsterdam. She loves to travel, read and going to the movies or out for dinner. When she wins the state lottery, she is moving to Barcelona.

Dutch ministry of General Affairs / Netherlands Government Information Service

To communicate with the media on behalf of the Prime Minister and the government; to provide public information on government policy, the Prime Minister and the Ministry of General Affairs, and the Royal House; to coordinate, facilitate, and advise on public information matters involving more than one ministry; and to provide public information on behalf of all the ministries.

Presentation

We've killed their darlings - daring to go from 16 websites to one

Case: Dutch ministry of General Affairs / Netherlands Government Information Service

Track: Web governance
Conference Day #2, Thursday November 4th, 16.00-17.00

Since about 1995 until the end of 2009, 13 ministries of the Netherlands, had 16 corporate websites. Now they share one corporate website to communicate with all their target groups. And there is one shared service to realize all their demands and wishes.

Who is in charge? And how should this all be organized? What are the questions and processes we have to deal with?

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