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Jane McConnell

Founder, NetStrategy/JMC

Biography

Jane McConnell

Jane McConnell is an intranet and portal strategy specialist. She founded NetStrategy/JMC in 2001 and works primarily with companies and organisations with complex intranets and challenges. McConnell’s expertise is the following areas: positioning and strategy roadmaps for intranets and portals, governance and intranet management issues, customisation strategies as well as how social media concepts applied internally can bring value to organisations.

Jane initiated the Annual Global Intranet Strategies Survey in 2006, and publishes the annual results each October in the Global Intranet Trends Report. In 2009 nearly 300 organisations around the world participated.

She writes the column “International Intranets” for the magazine “Intranets: Enterprise Strategies and Solutions” (Information Today). She is co-author of “L’avantage internet pour l’entreprise“, the first marketing and communication-based internet business book for senior executives in France (Dunod,1996), and contributing author to “L’intranet dans tous ses etats“.

NetStrategy/JMC

Based in the south of France, Jane has a working base in Paris and travels to client locations primarily in Europe and North America.

Tutorial

The social dimension of intranets: the challenge of governance and management

Tutorial Day, Tuesday November 2nd, 9.00-12.00

Governance and management are different. There is a tendency to place management-related items under the governance label and the word "governance" ends up as a catch-all term.

This tutorial will use the following definitions:

  • Governance is a steering framework that defines strategic goals, decision-making (who and how), how decision-makers are held accountable, and procedures for reconciling conflicting interests.
  • Management refers to how the governance decisions and principles are put into practice. For example: the definition of guidelines and rules, life-cycle steps, processes, editorial policies, standardization, and so on.

This tutorial will explore the following points:

Governance
What decisions need to be made?  What are the strategic goals for using social media inside the organization? Where does accountability lie? Should social initiatives be driven by an overlying strategy or should they emerge through bottom-up initiatives? Should there be a social media manager? If so, where should this responsibility lie:  in the business, with communication, with HR,...?

Management

Should the "social side" be managed?  What type of guidelines, if any, should be put into place?  Should managed and unmanaged content be separate or handled together? How can you trigger user adoption?

Is it possible to measure the value brought by the social dimension?

The social dimension of this tutorial

If you would like to share your suggestions, comments and expectations for this tutorial, please get in touch with Jane McConnell through Twitter (@netjmc). Please use the Twitter hashtag created for this workshop #socgov so that we can include others in the conversation and collect our thoughts together.

Presentation

Do intranets really mean business?

Track: Intranet
Conference Day #1, Wednesday November 3rd, 10.30-12.00

The latest findings from the 5th annual Global Intranet Strategies Survey by NetJMC and how they apply to your intranet.

  • Update on 5 key trends: front door, team-oriented, people-focused, real-time, place-independent. What's strong, what's weak in 2011.
  • Emerging trends: ideation from the inside, outward-facing strategies
  • How does social media fit with the intranet? Benefits, concerns and lessons from early-adopters
  • The future-oriented intranet leader: role, challenges and tips

See slides online

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