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Jerzy Kuba Karpel

Intranet Program Manager , Mars Incorporated

Biography

Jerzy Kuba Karpel

In 2008 Jerzy Karpel joined the newly created group called Web CC that was set up to advance Mars Inc in web technologies. Jerzy has been responsible for setting up Architecture of Participation strategy and the deployment of the Intranet web 2.0 tools for Mars Inc.

During Masters deggree in Management in Katowice Poland Jerzy started a successful internet startup studiuj.pl an internet site that help students consciously select  course of studies and the best university.

In 2001 after completing his masters he joined Mars on the Manager Development Program, during this period he worked on development and deployment of Sales and Marketing Systems across Europe.

Upon the successful finish of the Management program he was responsible for building and recruitment for a new IT hub in Poland and later on in Russia.

In 2007 he has joined a Consumer team where he assumed Project Manager role for Marketing and Sales systems. In this role he project managed the implementation of SAP portal in Mars inc and was responsible for setup of creation of SAP development offshore factory.

Jerzy enjoys water sports especially diving and windsurfing, in winter he is a keen skier.

Mars Incorporated

Mars Incorporated operates in six business segments: Chocolate, Petcare, Food, Wrigley Gum and Confections, Drinks and Symbioscience.

Mars is among the global leaders in chocolate, selling seven of the world’s 20 best selling chocolate snacks with brand like Mars, Snickers and M&M's.

Mars has been feeding pets since 1935 and is a leading provider of Petcare with global brands including PEDIGREE, WHISKAS, Royal Canin.

Presentation

Increasing intranet adoption rate through social tools

Case: Mars Incorporated

Track: Intranet
Conference Day #1, Wednesday November 3rd, 16.00-17.00

  • How to determine you organization’s readiness for social intranet tools?
  • How to select the right tools and determine deployment priorities?
  • Importance of Intranet Personas and their implication on Intranet Functionality and Design.
  • How to measure Intranet social tools? Selecting right measures and how to use them to improve Intranet adoption
  • Intranet Adoption Best Practices

Jerzy will share examples and valuable lessons learned from dealing with these questions at Mars.

See slides online