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Jørgen Andresen

Editor in Chief, Borsen.dk

Biography

Jørgen Andresen

Jørgen is the Leading Editor of four news desks under Børsen Digitale Medier: Borsen.dk, pleasure.dk, Børsen tv and a news desk in cooperation with the 24 hour TV channel TV2 News called TV2 Finans.

He graduated as a journalist from Danmarks Journalisthøjskole in 1991 and started at dagbladet Børsen in 1995 an from 1999 editor at Børsens homepage, borsen.dk. Later Borsen.dk went from a support function under Dagbladet Børsen to an independent profit centre (Børsen Digitale Medier) with its own budget through 2006.

Jørgen has a big interest in Egyptology and has been to Egypt several times to visit archaeology-sites from Abu Simbel to Alexandra.

Borsen.dk

Børsen aims to be Denmark's leading provider of business news and information - in all forms and publication channels.

Børsen Digitale Medier has around 20 journalists, three of them are editors.

Presentation

What the online reader wants – and why they are not getting it

Case: Borsen.dk

Track: Online communication
Conference Day #2, Thursday November 4th, 13.00-14.00

Børsens Digitale Medier is the homepage for the daily financial newspaper Børsen. Executive Managing Editor Jørgen Andresen has been in the online news business for more than 10 years and today manages 25 journalists working on four different platforms.

He knows everything about his readers, what they want, what they look at and how they sensitive they are to changes and adjustments at the homepage.

Even so he can easily talk about how difficult it is to make the right decisions for his readers and how often he ends up with the wrong ones.

The reasons are manifold – but what can be learnt in the battle between the companys digital stakeholders and the poor digital readers?

See slides online

Downloads

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