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Michael Mortensen

Webmaster, Posten Norden

Biography

Michael Mortensen

Has worked with Post Danmark the last 22 years – the last 6 years as Webmaster for www.postdanmark.dk.

Posten Norden

Post Danmark A/S and Posten AB have merged and Posten Norden AB is now the parent company of the joint group. As the first postal company in the world formed through the merger of two national postal companies, Posten Norden combines valuable experience gained from operating on a fully deregulated market with experience gained through broader ownership.

  • Posten Norden has a unique infrastructure for communication and logistics solutions to, from and within the Nordic region
  • Posten Norden delivers approximately 30 million mail items every day, with world-class quality
  • Posten Norden has 12,000 mail carriers in Sweden and 10,750 in Denmark
  • Posten Norden has approximately 4,200 parcel distribution centres with generous opening hours in Sweden, Denmark, Finland and Norway
  • Posten Norden has roughly 1,600 partner outlets in Sweden, and around 140 post offices and partner outlets in Denmark

Presentation

The recipe for a web vision and for project prioritisation

Track: Digital strategy
Conference Day #1, Wednesday November 3rd, 10.30-12.00

At Post Danmark (now Posten Norden), it was crucial to give the web site a more user-friendly orientation and support the business by enabling cross-sales and benefit from synergies.

To do so, the web team initiated a needs analysis and used mental models as an approach to improve the web site. They also found a simple recipe for creating a web vision and developed a way to prioritise their web projects by evaluating them on key business parameters.

Michael will share their approaches and experiences so far in a short presentation which will lead into a facilitated discussion with the audience on strategic challenges and how to deal with them.

See slides online