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Michael Munk Lerskov

Project Manager, Danske Bank

Biography

Michael Lerskov is project manager of Danske Bank’s smartphone project – that is bringing financial services to the customers smartphones.

He holds a master degree in Computer Science from Aalborg University and is currently studying business administration at Aarhus University.

Danske Bank

Danske Bank

Measured by total assets, the Danske Bank Group is the largest financial enterprise in Denmark and one of the largest in the Nordic region. The Group comprises business and resource areas. The business areas comprises Danske Bank in Denmark, Danica Pension, Realkredit Denmark, and associated subsidiaries as well as banks in northern Europe. The Danske Bank Group provide its customers with banking products, insurance, mortgage finance, real-estate brokerage, asset management and leasing services.

Presentation

iDanske – bringing the bank to your smartphone

Case: Danske Bank

Track: Emerging technologies
Conference Day #1, Wednesday November 3rd, 13.00-14.00

Danske Bank is first mover in Denmark and Finland with an iPhone app that brings simple day-to-day banking to the iPhones of retail customers. With more than 50.000 downloads the first month, the app exceeded the wildest expectations. The timing was right, the app was right and the app met the customers right at where they were.

This case study will focus on how iDanske was developed from idea to a product within less than an year. It will show how innovation can be used to bring existing capabilities directly to the customers pocket. The presentation will describe how Danske Bank managed to get the job done, which technologies they used, their most significant challenges, their primary benefits and not least the lessons learned.

See slides online