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Philipp Gamper

Manager of Internal Communication and Corporate Online Media, Swarovski

Biography

Philipp Gamper

Philipp joined Swarovski in 2007. He oversees both the Swarovski Intranet, which is utilized by some 25,000 employees and 150 editors throughout the world, and Swarovski’s activities in the social media sphere, including the company’s pages on Facebook and Twitter.

After completing his Master’s Degree in Sports, Culture, and Events Management in 2005, he first worked in a number of different advertising and branding agencies in order to gain expertise in the field – above all, in online marketing – before starting at Swarovski.

Swarovski

The Swarovski group is considered to be among the world’s leading producer of precision-cut crystal for fashion, jewellery and more recently lighting, architecture and interiors. The company is  family-owned and run by 4th and 5th generation family members, has a global reach with some 24,800 employees, a presence in over 120 countries and a turnover in 2009 of 2.25 billion Euros.

Swarovski comprises two major businesses, one producing and selling loose elements to the industry and the other creating design-driven finished products.  Swarovski’s own brand lines of accessories, jewellery and home décor items are sold through more than 1,800 retail outlets worldwide. The Swarovski Crystal Society has close to 350,000 members across the world, keen collectors of the celebrated crystal figurines. And in Wattens, Swarovski Kristallwelten, the multi-media crystal museum, was opened in 1995 as a celebration of Swarovski’s universe of innovation and inspiration.

The Swarovski group also includes Tyrolit®, manufacturing grinding tools, Swareflex, for road safety reflectors and Swarovski Optik, producing precision optical instruments.

Tutorial

Social Marketing Guidelines

Tutorial Day, Tuesday November 2nd, 13.00-16.00

Many companies start with a tentatively approach when using social media. They pick a popular platform like Twitter or Facebook, post some messages and that's it. And very often  managers still believe that a "one voice policy" works. Maybe your CEO and your PR department focus on this strategy. On the other hand people inside and outside the company start using social media on their own.

In this workshop we will discuss how social media influences the internal and external communication in your company. Another important topic is to figure out which social media channels are the right one to use and how to align your new social media strategy with different departments like legal and IT. We will work together on a social media guideline which can be rolled out immediatly after coming home from the conference.

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Presentation

Getting 500,000 fans on Facebook – and then what?

Case: Swarovski

Track: Social media
Conference Day #1, Wednesday November 3rd, 16.00-17.00

For several months now, Swarovski has been working intensely to establish corporate channels on Facebook and Twitter and carve out a niche for itself in the universe of social media. With nine months’ activity on Facebook and more than half a million fans under its belt, Swarovski has gained insight into how and why fans interact with brands on Facebook and what motivates them.

Philipp will introduce Swarovski’s current activities and initiatives, then offer up some of the dos and don’ts drawing on the company’s experience.

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