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Sarah Jordan

Head of Digital Communications, Oxfam

Biography

Sarah Jordan

Sarah Jordan is Head of Digital Communications at Oxfam GB, with responsibility for developing and delivering a digital strategy to achieve Oxfam’s communication objectives, effectively positioning the organisation as a leading charity in the digital sphere.  Through the management of a specialist Digital Communications team and delivery of core streams of work within the organisation’s Digital Vision Programme, Sarah plays a key role in conveying Oxfam’s programme work and inspiring the UK public to support and give to the organisation.  As well as Oxfam’s own websites, Sarah’s remit covers digital channels such as email, mobile and social media, and she is also leading a central project to implement a CMS and redevelop the existing digital presence.

Sarah has worked in the digital environment for nearly 15 years, most recently as Head of Web & eDevelopment at Oxford University Press prior to joining Oxfam in 2009.

Oxfam

Oxfam is a global International Non-Government Organisation (INGO) whose purpose is to work with others to overcome poverty and suffering around the world.  As part of an international confederation of 14 organizations, Oxfam works in 99 countries and with partners and allies around the world, fighting poverty and injustice on the basis that everyone has 5 basic rights (to a sustainable livelihood, basic social services, life and security, to be heard and to equity).  Oxfam works at all levels from global to local, including international governments, global institutions as well as with local communities and individuals, to ensure that everyone’s rights are fulfilled and protected.

Oxfam was formed in Oxford, England, in May 1942, as the ‘Oxford Committee for Famine Relief’. Its initial concern was to highlight the problems created by the Nazi occupation of Greece, and to raise money for the Red Cross to send supplies to those in need.  Oxfam GB is now one of the 14 affiliate organizations, with around 4,500 staff based in approximately 70 countries, including approximately 2,000 in the UK.  The Head Office remains in Oxford, with regional offices around the country, as well as over 22,000 UK volunteers working in 720+ shops, giving their time for free to help raise money for Oxfam’s cause.

Oxfam GB website – www.oxfam.org.uk

Presentation

How Oxfam are making use of social media

Case: Oxfam

Track: Social media
Conference Day #1, Wednesday November 3rd, 13.00-14.00

  • Oxfam and social media – who are we and why does a development charity care about digital?
  • Haiti earthquake case study – the first truly multimedia emergency?
  • Oxfam’s social media future – challenges and opportunities from here

See slides online