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Volker Grünauer

E-Marketing, Wienerberger

Biography

For an updated bio, please see his profile for the J. Boye Aarhus 11 conference:

Wienerberger

Wienerberger is the world's largest producer of bricks and Number 2 on the clay roof tiles market in Europe, and also holds leading positions with pavers in Europe.

The corporate strategy is based on three main elements: a focus on the core business, profitable growth and a principal role in product innovation and cost leadership in their industry.

Tutorial

Social Marketing Guidelines

Tutorial Day, Tuesday November 2nd, 13.00-16.00

Many companies start with a tentatively approach when using social media. They pick a popular platform like Twitter or Facebook, post some messages and that's it. And very often  managers still believe that a "one voice policy" works. Maybe your CEO and your PR department focus on this strategy. On the other hand people inside and outside the company start using social media on their own.

In this workshop we will discuss how social media influences the internal and external communication in your company. Another important topic is to figure out which social media channels are the right one to use and how to align your new social media strategy with different departments like legal and IT. We will work together on a social media guideline which can be rolled out immediatly after coming home from the conference.

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Presentation

Usability on the cheap

Case: Wienerberger

Track: User experience
Conference Day #1, Wednesday November 3rd, 10.30-12.00

Implementing a usable website is a tough job. Even though web managers are aware of the importance of usability in their projects, daily hassles and cost reasons make it difficult to implement best practices.

In this talk Volker will show you how to implement cheap usability strategy. Also you will learn that usability testing is not the only way of making usable websites. In fact, you have to figure out the real needs of your customers before even starting to think about usability tests. And all this without investing a lot of money...

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Roundtable discussion

Why do we need social media governance? What topics do we have to include?

Conference Day #2, Thursday November 4th, 14.30-15.30

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jboye08

Philadelphia 2009

J. Boye conference Philadelphia 2009