Communities, conferences & consulting
for online professionals

Digital strategy

The digital strategy track combined case studies from large, international and complex organizations with expert speakers to discuss how you best define measurable success criteria, build a strategy and find the right balance between organizational goals and user goals.

The conversation continues at the online strategy conference track at J. Boye 11 in Philadelphia.

Conference Day #1, Wednesday November 3rd

10.30-12.00

Business as usual? Getting the organisation engaged in digital strategy

by Peter Nissen, J. Boye
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Digital Strategy – when bad things happen to good strategies

Case: Brüel & Kjær Sound & Vibration Measurement
by Mette Heide Temple
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The recipe for a web vision and for project prioritisation

by Michael Mortensen, Posten Norden
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13.00-14.00

Unlikely couples - Integrating your organization and the web

Case: Financial Services Union Denmark
by Heike Schmidt
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The WHO web strategy

Case: World Health Organization
by Fabiana Mariano Green
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16.00-17.00

“Mind the gap” – an integrated strategic planning process of web, business and IT

Case: Karlstad University
by Mats Möller
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Getting budget for non-commercial online projects & services

Case: NAV
by Magnus Børnes Hellevik
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Other tracks

Schedule for days