Communities, conferences & consulting
for online professionals

Online communication

What makes great online communication? This track focuses in on topics relevant for web editors, online journalists, and community managers in 2010.

We discuss content strategies, good writing, search engine optimization, newsletters and video. We go beyond current buzzwords to learn what it takes to deliver great online communication in terms of processes, training, resources and technology.

Conference Day #2, Thursday November 4th

10.30-12.00

Measuring the value of online communication

by Dan Drury, Bowen Craggs & Co
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Reach a bigger audience: From magazine to web

Case: The Copenhagen Metro
by Erik Mortensen

How do you improve the content quality on more than 50 subsites in a decentralized web organisation?

Case: Danish National Board of Social Services
by Brian Bentzen
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13.00-14.00

What the online reader wants – and why they are not getting it

Case: Borsen.dk
by Jørgen Andresen
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Online Communicators - practicing what you preach?

by Dorthe Jespersen, J. Boye
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16.00-17.00

Effective editorial development

Case: Morgenavisen Jyllands-Posten
by Kartin Hansen
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State of the Art Online Communication: Skills to Increase Your Value as a Communication Manager

by Roslyn Layton, Klean

Other tracks

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