Communities, conferences & consulting
for online professionals

Social media

The track on social media will give you insights and practical examples from online professionals who work with social media on a daily basis. Learn how to…

  • Use Facebook and Twitter for marketing, stakeholder relations and more
  • Plan social media campaigns
  • Increase sales through online conversations
  • Drive traffic from social media to your other communication channels
  • Develop a social media strategy
  • Create social media guidelines for employees

If you are interested in social media “inside the firewall”, then make sure to check out our 2 tracks on collaboration and  intranet

Conference Day #1, Wednesday November 3rd

10.30-12.00

Shoes, Chocolate, and the Chicago Cubs: How I started my cupcake business using Twitter and Facebook

Case: Foiled Cupcakes
by Mari Luangrath
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It pays to be social

Case: Normann Copenhagen
by Michael Rying
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13.00-14.00

How Oxfam are making use of social media

Case: Oxfam
by Sarah Jordan
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Technology without people is pointless

by Sara Redin, J. Boye
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16.00-17.00

Getting 500,000 fans on Facebook – and then what?

Case: Swarovski
by Philipp Gamper
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Friends, followers and fans - corporate social media from strategic approach to daily life

Case: Voestalpine
by Andrea Zajicek
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Other tracks

Schedule for days