Social media expert 
Valeria Maltoni will be the opening keynote speaker on the online communications track. The keynote is titled How to connect with your customers and will offer practical tips on how to strike the right balance between selling and engaging on your sites.
With almost 16,000 followers on Twitter and as the author of one of top 25 marketing blogs in the world and creator of one of the first online communities associated with Fast Company magazine Valeria is a well recognized expert in social media.
According to Valeria, many Web site owners don’t think about online content and marketing as a system. Stanford Professor BJ Fogg covered this from another angle at our recent European conference, where he advocated “designing for behavior change” and “putting hot triggers in the path of the user”.
What has worked for you in terms of making a real connection with your customers?
Get personal and speak human | Philadelphia 2010 News | J. Boye Conferences March 22nd, 2010 9:34
[...] be the focus social media expert Valeria Maltoni’s presentation. She will share her ideas on how to successfully connect with customers and offer practical tips on how to strike the right balance between selling and engaging on your [...]