April 9th, 2010 by Dorthe Jespersen
No Comments| governance, online strategy, speaker
Web governance is about establishing who makes the decisions around web in your organization. It is about having policies and standards in place for your web presence, so time is not wasted unnecessarily on discussion, indecision and unclear directions.
But what happens when the web governance team runs into exactly those challenges? When indecision gets in …
April 8th, 2010 by Janus Boye
2 Comments| microsoft, sharepoint
Microsoft plans to release its long-awaited next version of SharePoint in June. The new platform brings significant changes in some areas, and merely ‘cosmetic enhancements’ in others. As an enterprise customer, how should you respond -if at all? If you have not yet made an enterprise-wide commitment to SharePoint, should you now …
April 7th, 2010 by Dorthe Jespersen
No Comments| online communication, speaker
I have been gathering stories from the daily life of web communicators through the regular meetings in our community of practice. Do you recognize these situations?
You are three weeks away from launching the new website… But haven’t thought about the content yet
Your manager keeps asking you to upload 200-page …
April 6th, 2010 by Janus Boye
1 Comment| case, higher education, online communication
Colleges and universities around the world are being challenged to reduce printing costs as much as possible, for example by moving major print publications (alumni magazines, annual reports, and more) online. How do you this without worsening the readability by resorting to PDF files and proprietary “flip” technologies?
In a joint session on the higher education …
April 5th, 2010 by Janus Boye
No Comments| web idol
The Web Idol competition has become a tradition at our conference. The audience crown the winning vendor following a fast-paced, entertaining set of competitive demos. Norwegian-based open source web content management vendor eZ Systems won at Philadelphia 2009 over CMS, search and social software vendors. eZ has also won the European Web Idol title in …
April 1st, 2010 by Janus Boye
No Comments| case, higher education
Back in January industry insider Mark Greenfield asked a relevant question on his blog: Why is Higher Ed the Toughest Gig in all the Web? This will be the theme of his opening keynote on the popular higher education track, where he will be followed by several case studies.
As Director at the Office of Web …
March 31st, 2010 by Janus Boye
8 Comments| case, online communication, social business, speaker, twitter
Foiled Cupcakes launched in June 2009. Based in Chicago, their offer is simple: gourmet cupcakes. Instead of a traditional storefront, Foiled Cupcakes chose to focus on online orders and marketing via Twitter. In fact, they started using Twitter even before officially launching their website; something that might be worth considering for your next marketing launch.
Owner …
March 30th, 2010 by Janus Boye
No Comments| portal, sponsor, web content management
One of the critical decisions that should be made early on in any portal project is how you plan to integrate with content management. Some will build integration on their own between a portal and a separate best of breed web content management system. Others will opt for vendors with an integrated approach such as …
March 29th, 2010 by Janus Boye
No Comments| keynote, social business
The hype around social media has become deafening. According to our keynote speaker Peter Kim, organizations are feeling pressured to “join the conversation” or risk becoming irrelevant. In his Wednesday opening keynote on Social Business Design, he will share his views on how to achieve transformation which scales.
When Pete was at Forrester Research from 2005 …
March 24th, 2010 by Janus Boye
No Comments| analyst, gartner, portal, user experience
Organizations need richer, more intuitive and engaging user experiences.
This is the key theme of the opening keynote by Gartner analyst Jim Murphy on the user experience track.
Today companies want web applications and services to be available to users in any situation and on any device. User interaction, rich media, and social concepts are no longer …