Christine Pierpoint

Partner, WelchmanPierpoint

Biography

Christine Pierpoint

Christine Pierpoint is a partner at WelchmanPierpoint. She leads the charge on client projects, breaking down organizational silos to better analyze Web governance and management challenges —and put Web operations in line with business goals.

In collaboration with partner Lisa Welchman, Christine turns high-level ideas into customized governance plans for each client. At the same time, she works with an organization’s senior management to help improve Web operations effectiveness. With first-hand experience in both the private and public sectors, Christine knows how to face the most complicated Web operations challenges head-on.

A veteran of the Web industry since 1994, Christine shifted her focus to strategic Web consulting in 2001. As a consultant, she developed Web strategies for large-scale clients such as Ryobi Power Tools, RIGID Tools for Home Depot, Johns Hopkins, U.S. Foodservice and the U.S. Forest Service.

Christine brought her extensive experience in Web strategy and execution to WelchmanPierpoint in 2005. Clients know they can depend on her to get to the root of their Web management problems and create a realistic, long-term plan for change.

Christine focuses her current work on Web operations for organizations still figuring out how to manage and define their Web programs. Most of the sites she deals with have 100,000 or more content files. Christine has developed Web management plans for The World Bank, the U.S. Environmental Protection Agency, the American Society of Civil Engineers and the University of Maryland Medical System.

Christine is a frequent blogger and speaker on topics related to Web strategy, governance and team management. She holds a BS in Mass Communications from Virginia Commonwealth University and an MBA in Business Management from Loyola College in Maryland.

WelchmanPierpoint

WelchmanPierpoint has defined the field of Web Operations Management. They know effective Web sites start with sound Web operations and understand the challenges inherent to managing a cross-functional information channel. Since 1999, they’ve helped clients align their Web operations with the business strategies and objectives of their organizations in order to maximize efficiencies and operational returns.

Their team works with each client to establish models that position the Web site as an integral, strategic component of the organization based on the four components of Web Operations Management— strategy, governance, execution and measurement. They support clients in all aspects of Web Operations Management including Web operations assessments and strategic roadmaps, Web governance model formation, Web policy and standards development, content and information strategies and architecture, vendor neutral product selection and more.

Tutorial

Managing the Web: The Fundamentals of Web Operations Management

Tutorial Day, Tuesday May 4th, 1.00 pm - 4.00 pm

It is becoming increasingly essential for organizations to gain better operational control of their online products and services. Traditionally, organizations of all sizes have managed their Web properties in a largely ad-hoc manner, usually leveraging the expertise of a few highly-skilled knowledge workers and technical resources to maintain basic Web site production, editorial, and transactional control. This tactical approach to Web management has proven effective to a certain degree as most organizations have managed to establish and maintain a Web presence. However, as the sophistication and impact of the organizational Web presence broadens, it is necessary to adopt a more mature approach to Web Operations.

This tutorial will detail the 10 concerns that must be addressed to successfully manage a high-value, efficient Web presence and present the starting tactics for transforming your organization’s Web operations. Specific areas that will be examined include:

  • Web Strategy: Engaging the executive suite and enabling the organization through appropriate resource allocation.
  • Web Governance: Determining who is “in charge” of your Web presence and how decisions will be made regarding technology adoption
  • Web Execution: Building an effective and complete Web team
  • Web Measurement: Measuring the success of your Web properties

The tutorial will include hands-on exercises and take-aways that attendees can put into action in their organization.

Presentation

Web Governance With Teeth – How to implement effective Web governance

Online strategy, Conference Day #1, Wednesday May 5th, 10.30 am - 12.00 am

Good governance is critical for mitigating risk and aligning the Web presence with organizational strategy. But often times organizations find their Web governance group is bogged down in indecision or struggles to set Web policy and standards that stick. During this session we’ll explore strategies for establishing an effective Web governance framework, getting senior management support and enforcing Web policy and standards.

See slides online

Philadelphia 2010: Meet 3 online strategy experts

Philadelphia 2010: Web governance - are you ready to bite back?