David Nickelson

Director, Internet Strategy & Operations , American Diabetes Association

Biography

David Nickelson

Dr. David Nickelson is Director of Internet Strategy & Operations at the American Diabetes Association. In this role, Dr. Nickelson is accountable for all www.diabetes.org and www.stopdiabetes.com strategy, technology, infrastructure, operations, and development activities. His responsibilities include: Internet infrastructure development, operations and maintenance; web content development and production; email marketing campaign development and production; direct mail and email marketing coordination; electronic constituent relationship management (eCRM); ecommerce operations, marketing, sales, and fulfillment; business process development and system integration, web and business metrics collection and analysis; staff and field training and support; electronic fundraising; online advocacy; and sponsor and strategic partner cultivation.

Prior to the American Diabetes Association, Dr. Nickelson served as Assistant Executive Director, Technology Policy & Projects at the American Psychological Association. Dr. Nickelson is a graduate of the Widener University School of Law where he earned MA, PsyD and JD (cum laude). He holds a BA in Psychology from the University of Minnesota-Twin Cities.

Dr. Nickelson is passionate leader, dedicated to building efficient, effective nonprofit organizations that fully execute their mission. Drawing on his business law, organizational psychology, and technology experience and expertise, Dr. Nickelson uses the integrative power of people and technology to build, grow and evolve nonprofits organizations from the inside out.

American Diabetes Association

The American Diabetes Association is leading the fight to change the future of diabetes.

Presentation

Designing for Health Consumer Engagement

Case: American Diabetes Association

E-health, Conference Day #2, Thursday May 6th, 1.00 pm - 2.00 pm

See slides online