Deni Kasrel

Specialist in integrated communications strategy, Independent consultant

Biography

Deni Kasrel

Deni Kasrel is a seasoned (slightly spicy) specialist in integrated communications strategy. She helps companies build their brand and engage with communities so they can sell more stuff. Having enjoyed a fruitful eclectic career, Deni is versed in both traditional and digital communications. She advises clients on branding, content strategy, website development and social media marketing.

Deni spent many years as a full-time journalist until she decided she wanted to make things happen rather than just write about what others were doing. She moved into marketing communications and has since applied her skills at an Internet start-up and the University of Pennsylvania, where she served as a Director of Web & Publishing Services.

Currently an independent consultant, Deni writes her own blog: The Communications Strategist. She also contributes to B2Bloggers and The Bloggers’ Bulletin.

Presentation

How To Create A Winning Corporate Social Media Policy

Online communication, Conference Day #2, Thursday May 6th, 1.00 pm - 2.00 pm

Social media presents new opportunities to tell your company’s story and to connect with customers. Meanwhile, there’s real cause for concern regarding employee misuse, abuse and overuse of social media.

An employee may post something that damages your brand or spend too much time Twittering the day away.

You need to create a social media policy to deal with these and other issues. This session will provide tips on how to do so in a sensible and effective manner.

See slides online