Dennis Schleicher

Director, User Experience Architecture , Sears Holdings

Biography

Dennis Schleicher

Dennis Schleicher is Director, User Experience Architecture at Sears Holdings in Chicago where he builds the teams that build the online brands for Sears Holdings Corporation, mainly Sears.com and Kmart.com. He has worked with American Public University Systems, Ford, Chrysler, General Motors, United States Air Force, Microsoft, Comcast, Dominos, White Castle, Bosch, and Numara.

Dennis uses his background in business and industrial anthropology to design interactive products to support the way people communicate and interact in their everyday and working lives. He is actively involved with the Information Architecture Institute, the ASIST Special Interest Group of Information Architecture, Overlap, and the Interaction Design Association (IxDA).

His corporate pedigree includes work at Argus Associates, the company that wrote the book on Information Architecture, and the Ford account at JWT, the largest account at the largest advertising company in the US.

Sears Holdings

Sears Holdings Corporation is the fourth largest broadline retailer in North America. This includes approximately 3.900 retail stores in the United States and Canada. The company operates through its subsidiaries, including Sears, Roebuck and Co. and Kmart Corporation.

Presentation

A Framework for Aligning UX & Business

Case: Sears Holdings

User experience, Conference Day #1, Wednesday May 5th, 10.30 am - 12.00 am

See slides online