Chief Strategy Officer and co-founder, ISITE Design
Jeff Cram is Chief Strategy Officer and co-founder of ISITE Design, a national interactive agency and CMS consultancy. Jeff is the publisher of the popular CMS Myth blog, where he writes on web content management strategy, user experience, analytics and marketing. Jeff has helped hundreds of organizations shape successful web strategies and ongoing success. He is also a top rated presenter at industry events and conferences including Marketing Sherpa, Gilbane, CM Pros and ExactTarget Connections.
Jeff resides in Boston, Massachusetts where he passionately roots for his beloved Boston Red Sox.
If you aren't thinking about postlaunch seriously, chances are you won't do your site launch right. This session asks what organizations and Web practitioners must do to project manage success after launch day.
Must the "redesign" ethos die so that we can build sustainable, self-tuning Web properties? What is the Day Two problem in publishing content on fresh sites? What role does analytics play? And what kind of commitment does the postlaunch engagement ask of content management professionals?
Join a trio of leading experts from information architecture, content management and content strategy with three distinct views on why, more than ever in their work, postlaunch has become the pivotal phase for a project success.