Jeff MacIntyre

Principal, Predicate

Biography

Jeff MacIntyre

Jeffrey MacIntyre is the principal of Predicate, a New York-based content and editorial strategy consultancy for digital publishers. He is an expert in the intersection of content publishing, programming and product strategy online.

A widely noted content strategist with 10 years’ experience in both professional services and digital, print and broadcast media, Jeff has worked with premier media properties (at Conde Nast, Yahoo!, A&E, Reuters, and Newsweek), design agencies (at Schematic, Razorfish, HUGE, and Blast Radius) and leading authorities in user experience design to create effective content strategies. Jeff is a prolific speaker and commentator on content strategy through his linkblog (@PredicateLLC), the community knol and conferences internationally. He also writes on online content and technology for publications including the New York Times, Wired and Slate.

He lives with his wife, cat and a self-replenishing case of wine in Brooklyn.

Presentation

The Postlaunch Paradigm

Web project management, Conference Day #2, Thursday May 6th, 4.00 pm - 5.00 pm

If you aren't thinking about postlaunch seriously, chances are you won't do your site launch right. This session asks what organizations and Web practitioners must do to project manage success after launch day.

Must the "redesign" ethos die so that we can build sustainable, self-tuning Web properties? What is the Day Two problem in publishing content on fresh sites? What role does analytics play? And what kind of commitment does the postlaunch engagement ask of content management professionals?

Join a trio of leading experts from information architecture, content management and content strategy with three distinct views on why, more than ever in their work, postlaunch has become the pivotal phase for a project success.

See slides online