Lou Rosenfeld

Founder and Publisher, Rosenfeld Media

Biography

Lou Rosenfeld

Lou Rosenfeld is an independent information architecture consultant for Fortune 500 corporations and other large organizations, and founder and publisher of Rosenfeld Media, a publishing house focused on user experience books. He has been instrumental in helping establish the fields of information architecture and user experience, and in articulating the role and value of librarianship within those fields.

Lou is co-author of Information Architecture for the World Wide Web (O’Reilly; 3rd edition 2006) and the forthcoming Search Analytics for your Site, co-founder of both the Information Architecture Institute and the User Experience Network, and a former columnist for Internet World, CIO, and Web Review.

Lou holds a Masters in Information and Library Studies and a B.A. in History, both from The University of Michigan. He lives in Brooklyn, New York with his wife and their children.

Rosenfeld Media

Rosenfeld Media publishes short, practical, and useful books on user experience design. Their books explain the design and research methods that web professionals need to make informed design decisions.

Presentation

The Postlaunch Paradigm

Web project management, Conference Day #2, Thursday May 6th, 4.00 pm - 5.00 pm

If you aren't thinking about postlaunch seriously, chances are you won't do your site launch right. This session asks what organizations and Web practitioners must do to project manage success after launch day.

Must the "redesign" ethos die so that we can build sustainable, self-tuning Web properties? What is the Day Two problem in publishing content on fresh sites? What role does analytics play? And what kind of commitment does the postlaunch engagement ask of content management professionals?

Join a trio of leading experts from information architecture, content management and content strategy with three distinct views on why, more than ever in their work, postlaunch has become the pivotal phase for a project success.

See slides online

Downloads

Philadelphia 2009: Marrying Web Analytics and User Experience (PDF)

Philadelphia 2010: User experience and the fat smoker