Mari Luangrath

Head Cupcakeologist , Foiled Cupcakes

• Biography
• Presentation

Biography

Mari Luangrath is currently growing her third entrepreneurial venture, Foiled Cupcakes, Chicago’s most talked about gourmet cupcake company. Passionate about bringing people together, Mari’s goal is to foster personal relationships while providing the absolute best in personal service, delivery and quality.

Clients include the Adler Planetarium, Bank of America, BP North America, The Chicago Cubs, Chicago Mercantile Exchange, Chicago Tribune, Citigroup, Edelman PR, The Food Channel, NBC, Northwestern University, and the Wrigley Company.

Previous to Foiled Cupcakes, Mari ran both a rubber stamping/scrapbooking business and a home staging business, on top of being a full time mom. In her spare time, Mari enjoys shopping for shoes, training for a 5k, eating chocolate and discovering Chicago’s diverse restaurant scene. She is a member of the Chicago Young Professionals, Young Professionals of Naperville via the Naperville Chamber of Commerce, the Naperville Jaycees, and currently attends classes at The University of Chicago Booth School of Business.

Presentation

Lather, Rinse, Repeat: How I Started My Small Business on Twitter

Case: Foiled Cupcakes

Online communication, Conference Day #2, Thursday May 6th, 10.30 am - 12.00 am

Foiled Cupcakes launched its website in June 2009 and started marketing via Twitter. Without a traditional “cupcakery” storefront but instead choosing to focus on online order and personal delivery, owner Mari Luangrath shares the three easy, applicable and effective strategies she’s found to be effective in the launch and growth stages of Foiled: 1. help others; 2. facilitate fun; 3. do it again. She’ll provide concrete examples of social media campaigns following this methodology along with real outcomes and actual numbers. Foiled Cupcakes now personally serves a client list of more than a hundred Fortune 500 companies, a dozen wholesale and restaurant partnerships, and a healthy list of Chicago’s influencers, surpassing revenue goals by more than 400 percent in six months.

See slides online