Mark Greenfield

Director, Office of Web Services, University at Buffalo

Biography

For an updated profile see the Philadelphia 12 conference site:

University at Buffalo

The University at Buffalo is a premier research-intensive public university, a flagship institution in the State University of New York system and its largest and most comprehensive campus. UB’s more than 28,000 students pursue their academic interests through more than 300 undergraduate, graduate and professional degree programs.

Founded in 1846, the University at Buffalo is a member of the Association of American Universities

Presentation

Higher Education: The Toughest Gig in all the Web

Case: University at Buffalo

Higher education, Conference Day #1, Wednesday May 5th, 10.30 am - 12.00 am

Higher education web development presents many unique challenges that make it the toughest gig in all the web.   Multiple missions, silos, consensus decision making, multiple audiences with disparate needs, corporate expectations on a not-for-profit budget, the growing expectations of the technology adept millennial students, campus politics, and an organizational structure resembling federalism all combine to create a very demanding environment.  But when approached with the right mindset, higher education is also the most rewarding gig in all the web.

This presentation will explore the culture of higher education and how it impacts web development, provide a framework for building and sustaining an effective college web presence, and offer advice and guidance for the web professional looking to make the most of a career in higher education.

When Mark posted Why is Higher Ed the Toughest Gig in all the Web? on his blog in January, it quickly gathered some really good comments (19 as of writing). Join this session to hear from Mark, contribute and continue the conversation in the corridors and at the social events.

See slides online

Expert panel discussion

Conference Day #1, Wednesday May 5th, 2.30 pm - 3.30 pm

Philadelphia 2010: Is higher education the worst or best place to be?