Marko Hurst

Consultant, author and speaker, Insightful Analytics

Biography

Marko Hurst

Marko Hurst is a consultant, author, and speaker in fields of Web Analytics and User Experience. Marko has managed user experience, web analytics, & strategy teams at the national level for various digital agencies and consulting firms. His clients include various U.S. Government agencies and some of the largest Automotive, Financial Services, Media, Technology, Mobile, & CPG companies in the world.

Marko is the co-author of “Search Analytics: Conversations with Your Customers”, (due Fall 2010) where readers learn to combine qualitative and quantitative techniques for enterprise search engine optimization. Marko is a frequent speaker at industry conferences and organizations in the U.S. and Europe and is also a member of the Web Analytics Association.

Presentation

User Experience By the Numbers

User experience, Conference Day #1, Wednesday May 5th, 1.00 pm - 2.00 pm

If you only use qualitative and attitudinal data to understand your audience you only have 1/2 of the puzzle at best. If you want a complete understanding of you audience, if you want to gain competitive advantage, then you need to understand and combine behavioral data (web analytics and similar sources) with traditional research for the only possible complete audience model.

Philadelphia 2010: User experience and the fat smoker