Mike Atyeo

Co-founder and President, Neo Insight

• Biography
• Presentation

Biography

Mike Atyeo is co-founder and President of Neo Insight, a Customer Experience consultancy based in Ottawa, Canada.

You can find an updated profile at the J. Boye 11 conference site where Mike is also speaking: Mike Atyeo

Presentation

Website Strategy based on Top Tasks

Online strategy, Conference Day #1, Wednesday May 5th, 1.00 pm - 2.00 pm

The web is new, yet already vital to business, government and education. It’s not surprising that our organizations, based as they are on old experience, opinions and language are still mostly ill-structured to deliver great user experiences on the web. Managers are sometimes overwhelmed by the complex array of issues and rapidly-evolving technology they face.

But business strategy remains business strategy, and needs to find better ways to drive Web strategy. User behaviour on the web illustrates some fundamentals of psychology that are constants – humans are not evolving rapidly. This presentation will use real-world examples and data to illustrate basics of user behaviour, how that behaviour can be measured and—most importantly—how measuring users’ performance on top tasks will deliver a highly-focused Web Strategy.

See slides online