Peter Kim

Managing Director, Dachis Group

Biography

Peter Kim

Peter Kim is recognized as a leading thinker and analyst on social business, which he discusses on his blog, Being Peter Kim. Peter has been quoted in the press by media outlets including CNN, CNBC, NPR, The New York Times, and The Wall Street Journal.

Peter was previously an analyst at Forrester Research, focusing on the intersection of social technology and marketing strategy while winning awards for best research and top keynote. Earlier at PUMA AG, he managed international marketing operations, e-commerce, and digital marketing. In this role, he grew US revenue by 8x and opened online stores in Europe, built the firm’s internal advertising agency, and created the process for worldwide collaboration.

Peter holds degrees from the University of Virginia’s Darden School (MBA) and the University of Pennsylvania (BA).

Dachis Group

Dachis Group

Founded in 2008 by Jeffrey Dachis, Dachis Group was created to unlock the value of social technologies for large corporate enterprises through Social Business Design, via our global advisory practice and technology implementation program. The company’s strategy is backed by a commitment from Austin Ventures to build and grow organically and through acquisitions.

Tutorial

Making Sense of Social Business

Tutorial Day, Tuesday May 4th, 9.00 am - 12.00 am

Social media is all the rage with consumers and has been put into use by the world's leading consumer brands. Now organizations of all types and sizes are exploring the use of social media both for internal purposes and as a communications conduit to the outside world. It's time to get serious about social media adoption in business and ask the tough questions. What are we trying to achieve? How do we make sense of the choices?  Where do we get started?  This session will give attendees a framework to address these key challenges to unlock opportunities in the current market environment.

What attendees will learn

  • How to formulate social business strategy
  • Why many current approaches to emerging technologies are limited
  • What actions can be taken to incorporate social tools into business

Presentation

Social Business Design

Opening keynote, Conference Day #1, Wednesday May 5th, 9.15 am - 10.00 am

The hype around social media has become deafening. Organizations are feeling pressured to "join the conversation'' or risk being irrelevant. However, a ''social business'' has to be designed from the ground up and the top down in order to achieve transformation which scales.

Are we ready to move beyond lip service?

See slides online

Philadelphia 2010: Do you have a social business?