Valeria Maltoni

Biography

Valeria Maltoni

Valeria built one of the first online communities associated with Fast Company magazine. A brand strategist with 20 years of real-world corporate experience, 10 of which online, she’s worked with Fortune 500 and small start up companies in 5 industries. She specializes in taking companies to what’s next in their business cycle through marketing communications, customer dialogue, and brand advocacy.

Conversation Agent is ranked among the top 25 marketing blogs in the world on AdAge Power150. Handpicked by Fast Company as Expert blogger, Valeria is on the Advisory Board of SmartBrief on Social Media and a co-author of The Age of Conversation. An active member of the Social Media Business Council, the American Marketing Association (AMA), and the Public Relations Society of America (PRSA), Valeria is an Accredited Business Communicator (ABC) and a Board Member at large of the International Association of Business Communicators (IABC).

Presentation

How to connect with your customers

Online communication, Conference Day #2, Thursday May 6th, 10.30 am - 12.00 am

There are three main things about connection:

  1. it's on demand
  2. it comes from engagement
  3. it prompts us to action

Yet so many Web site owners don't think about online content and marketing as a system. Many companies struggle with how to integrate content in different media and technologies with the brand's need for consistency online (and off line). You want to sell -- your community wants to engage. These two distinct aims needn't be mutually exclusive. Our session will provide you with practical tips to strike this balance. In real time. Every time.

See slides online

Philadelphia 2010: How do you successfully connect with customers?