Volker Grünauer

E-Marketing, Wienerberger

Biography

For an updated bio, please see his profile for the J. Boye Aarhus 11 conference:

Wienerberger

Wienerberger is the world's largest producer of bricks and Number 2 on the clay roof tiles market in Europe, and also holds leading positions with pavers in Europe.

The corporate strategy is based on three main elements: a focus on the core business, profitable growth and a principal role in product innovation and cost leadership in their industry.

Presentation

Usability on the cheap

Case: Wienerberger

User experience, Conference Day #1, Wednesday May 5th, 10.30 am - 12.00 am

Implementing a usable website is a tough job. Even though web managers are aware of the importance of usability in their projects, daily hassles and cost reasons make it difficult to implement best practices.
In this talk Volker will show you how to implement a cost saving usability strategy. Also you will learn that usability testing is not the only way of making usable websites. In fact, you have to figure out the real needs of your customers before even starting to think about usability tests. And all this without investing a lot of money...

Downloads

jboye08 Slides: Web-success: It’s the customer, stupid! (PDF)
Philadelphia 2009: Developing a customer centric web strategy (PDF)

Philadelphia 2009

jboye08 Slides