Agenda

• 9.00 am - 10.00 am: Conference opening & opening keynote
• 10.30 am - 12.00 am: First session on tracks
• 1.00 pm - 2.00 pm: Second session on tracks
• 2.30 pm - 3.30 pm: Keynote & Roundtable discussions
• 4.00 pm - 5.00 pm: Third session on tracks
• 5.15 pm - 6.15 pm: Town hall
• 6.30 pm: Social event

Schedule

8.00 am

Enjoy breakfast with fellow track followers. Join your main track's table in the restaurant area. We encourage attendees and speakers alike to participate. Intranet, E-health, Online communication and Web project management.

9.00 am -
9.15 am

Conference opening

by Janus Boye, J. Boye

9.15 am -
10.00 am

Opening keynote

Do You Speak Human?

by Eric Karjaluoto, smashLAB
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10.00 am -
10.30 am

Break

10.30 am -
12.00 am

Intranet

Intranets: Getting ready for what lies ahead

by Jane McConnell, NetStrategy/JMC
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Anytime-Anyplace Access

Case: MITRE
by Bill Donaldson
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Extending the Intranet

Case: IKEA North America
by Beth Gleba
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E-health

Participatory Health: How Health Citizens Use a Variety of Platforms and Applications to Manage Chronic Health Conditions

by Jane Sarasohn-Kahn, THINKhealth
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Good Patient-directed Information in the Hospital Setting

Case: Main Line Health Philadelphia
by Harm Scherpbier
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Can The Social Web Effect Positive Change?

Case: The California Endowment
by Julio Zaldivar

Online communication

How to connect with your customers

by Valeria Maltoni,
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Lather, Rinse, Repeat: How I Started My Small Business on Twitter

Case: Foiled Cupcakes
by Mari Luangrath
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Web project management

Why projects so often fail

by Alan Pelz-Sharpe, Real Story Group
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Watch Us While We Work

Case: WellPoint
by Brian Kaupa

12.00 am -
1.00 pm

1.00 pm -
2.00 pm

Intranet

Content Generation for your Company Intranet

Case: Transfield Services North America
by Andrew Jayne
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A new intranet for a highly decentralized international organization

Case: UNDP
by Barbara Schelkle

E-health

Using social media for emergency response

Case: Danbury Health Systems
by Brian D. Charlonis
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Designing for Health Consumer Engagement

Case: American Diabetes Association
by David Nickelson
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Online communication

Social media or editorial? Both!

Case: IBM
by Ethan McCarty
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How To Create A Winning Corporate Social Media Policy

by Deni Kasrel, Independent consultant
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Web project management

CaseStudy = Lehigh County

Case: Lehigh County
by Bryan Weis
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It's the people, not only the plan, that matters

by Mark Magliocco,
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2.00 pm -
2.30 pm

Break

2.30 pm -
3.30 pm

Keynote

The New Decade: 10 Products and Strategies Likely to Make (or Break) Microsoft

by Mary Jo Foley, Microsoft watcher
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What's on - Roundtable discussion

1. How can a company’s brand promise be realized through user experience design?

hosted by Dorothy Danforth, Danforth Media

2. P+CM or WCM: Do Portals Provide the Best Front-End for Your Content?

hosted by John Petersen, Sutro Software

3. Know Your Audience: User Research Techniques

hosted by Tamara Smith, Lockheed Martin Information Technology

3.30 pm -
4.00 pm

Break

4.00 pm -
5.00 pm

Intranet

Embracing Online Team Spaces – Fun, Freedom and Functionality

Case: Perkins Eastman Architects
by Robert Polkowski
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Plugging the Boomer Brain Drain with Simple Processes and Tools

Case: Arkema
by Sue Brown
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E-health

Intelligent Content and the Future of eHealth

by Joe Gollner, Stilo International
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Social media in health care – humble beginnings to patient engagement

by John Sharp, Cleveland Clinic

Online communication

Online Communicators - practicing what you preach?

by Dorthe R. Jespersen, J. Boye
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Web project management

The Postlaunch Paradigm

by Jeff Cram, ISITE Design
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& Jeff MacIntyre, Predicate
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& Lou Rosenfeld, Rosenfeld Media
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5.00 pm -
5.15 pm

Break

5.15 pm -
6.15 pm

Town hall

6.30 pm

Social event