Tracks

Wednesday May 5th, 2010

Higher education

Online activities in Higher Education are evolving rapidly. With many well-educated and engaged stakeholders online projects tend to become quite ‘political’. Add to this the need for communicating with multiple very different target groups: potential/existing students, staff, the public, academics. Internally there is also a growing need for sharing many different types of knowledge. Besides all this there is always a large online information corpus that needs to be managed.

Online strategy

On the online strategy track we combined case studies from large, global and complex organizations with expert speakers to discuss how you best define measurable success criteria; establish governance and a good web organization; build a strategy; find the right balance between organization goals and user goals.

User experience

User experience is one of the most important aspects of online media. Despite this it remains a highly neglected area, seemingly impossible for must organizations to get a grip on. This is partly due to the difficulty in actually defining the what user experience entails; good user experience involves numerous areas and disciplines: design; IA; perception; cognition to name but a few. So what is a good user experience and how do you achieve it?

Web content management

The marketplace for Web content management systems remains a crowded and confusing one. Navigating the many vendors and system integrators can be a daunting task, and choosing the wrong system can provide a costly mistake.

Thursday May 6th, 2010

Intranet

Continuous and relentless growth of information and increasingly rapid technological development present both opportunities and challenges to intranet teams. But above all, these days the biggest challenge is to know how to prioritise activities so that the intranet makes a positive difference to how business is done.

E-health

The growing expectations about rapid online developments in all areas of the health sector have thrown up some difficult, but fascinating challenges.

Online communication

What makes great web communication? What does "social", "dialogue", and "networking" mean in real life? This track focuses in on topics relevant for web editors, online journalists, and community managers in 2010.

Web project management

This track is for and with the heroes of everyday web project management. The still quite pioneering work within this area will on this track be illustrated both by practitioners and specialists. To work in a disciplinary fields as this requires many skills, experience which will be demonstrated by the speakers and illustrated with cases from fast paced and media organisations aswell as the "old" industry.