Archive
News tagged ‘case’
Using data to manage a website redesign
April 23rd, 2010 by Janus Boye
1 Comment| case, user experience, web analytics
Everybody tends to have an opinion when it comes to changing the look-and-feel of websites. Consequently, getting agreement internally can be a challenging task. Thus far most organizations have spent their time on heated discussions about colors, layout styles, navigation options and then finally settled on just about tolerable compromises. Is there no better alternative …
Why noise is essential on websites and intranets
April 16th, 2010 by Dorthe Jespersen
2 Comments| case, intranet, online communication, social business, social media
How can you manage social media? This is a big concern for web communicators and intranet managers alike. How can users find the right content in this big mess of tweets, posts, links, comments and more? And very importantly: can they trust what they find?
A few weeks ago, I met with Euan Semple, a man …
Still struggling with social media?
April 13th, 2010 by Dorthe Jespersen
No Comments| case, experts, social business, social media, speaker, twitter
The hype around social media is at an all time high. Have you “joined the conversation” yet, or are you still struggling with questions such as:
You want to sell, your community wants to engage. How do you strike the right balance?
How do you integrate social media with traditional online content?
How do you deliver ROI with social …
Which is the best way of moving print publications online?
April 6th, 2010 by Janus Boye
1 Comment| case, higher education, online communication
Colleges and universities around the world are being challenged to reduce printing costs as much as possible, for example by moving major print publications (alumni magazines, annual reports, and more) online. How do you this without worsening the readability by resorting to PDF files and proprietary “flip” technologies?
In a joint session on the higher education …
Is higher education the worst or best place to be?
April 1st, 2010 by Janus Boye
No Comments| case, higher education
Back in January industry insider Mark Greenfield asked a relevant question on his blog: Why is Higher Ed the Toughest Gig in all the Web? This will be the theme of his opening keynote on the popular higher education track, where he will be followed by several case studies.
As Director at the Office of Web …
Learn from a thriving business started on…Twitter!
March 31st, 2010 by Janus Boye
8 Comments| case, online communication, social business, speaker, twitter
Foiled Cupcakes launched in June 2009. Based in Chicago, their offer is simple: gourmet cupcakes. Instead of a traditional storefront, Foiled Cupcakes chose to focus on online orders and marketing via Twitter. In fact, they started using Twitter even before officially launching their website; something that might be worth considering for your next marketing launch.
Owner …
Social media milestones at a medical center
March 17th, 2010 by Janus Boye
1 Comment| case, speaker
The Cleveland Clinic has gone through an evolution that started several years ago with unofficial early efforts with blogs and wikis; a development similar to that of most other organizations with regard to social media. John Sharp, Manager of Research Informatics and former Web Administrator at the Cleveland Clinic will share key milestones and lessons …
Can the Social Web effect positive change?
January 11th, 2010 by Janus Boye
No Comments| case, speaker
Can different groups and organizations that usually don’t work with each other but have similar objectives take advantage of the Social Web and create an environment where they can network and collaborate on policies, grant writing, events and project initiatives?
At the conference you can get an insight into how The California Endowment selected fourteen communities …
How IKEA extended its intranet in North America
December 23rd, 2009 by Janus Boye
No Comments| case, intranet, speaker
IKEA is known worldwide as a Scandinavian home furnishings giant promoting democratic design at affordable prizes. BusinessWeek placed the brand 28th in the 2009 ranking of ‘Best Global Brands’ further underlining the company’s global appeal.
Being an international organisation does, however, bring with it a number of challenges in terms of internal communication. Learn how the …
Looking for great case studies
December 8th, 2009 by Dorthe Jespersen
No Comments| case, speaker
Do you have a story to share for our audience of online professionals?
Have you made a substantial change in the way your organization is communicatingand working online in terms of design, user involvement or internal processes?
This is your chance to share your experiences at a benchmark industry event with a truly international audience of more …
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