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News tagged ‘online communication’

http://jboye.com/conferences/philadelphia10/why-noise-is-essential-on-websites-and-intranets/

Why noise is essential on websites and intranets

April 16th, 2010 by Dorthe Jespersen
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How can you manage social media? This is a big concern for web communicators and intranet managers alike. How can users find the right content in this big mess of tweets, posts, links, comments and mo...

How can you manage social media? This is a big concern for web communicators and intranet managers alike. How can users find the right content in this big mess of tweets, posts, links, comments and more? And very importantly: can they trust what they find?
A few weeks ago, I met with Euan Semple, a man …

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http://jboye.com/conferences/philadelphia10/practicing-what-you-preach/

Online communicators – practicing what you preach?

April 7th, 2010 by Dorthe Jespersen
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I have been gathering stories from the daily life of web communicators through the regular meetings in our community of practice. Do you recognize these situations? You are three weeks away from laun...

I have been gathering stories from the daily life of web communicators through the regular meetings in our community of practice. Do you recognize these situations?

You are three weeks away from launching the new website… But haven’t thought about the content yet
Your manager keeps asking you to upload 200-page …

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http://jboye.com/conferences/philadelphia10/which-is-the-best-way-of-moving-print-publications-online/

Which is the best way of moving print publications online?

April 6th, 2010 by Janus Boye
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Colleges and universities around the world are being challenged to reduce printing costs as much as possible, for example by moving major print publications (alumni magazines, annual reports, and more...

Colleges and universities around the world are being challenged to reduce printing costs as much as possible, for example by moving major print publications (alumni magazines, annual reports, and more) online. How do you this without worsening the readability by resorting to PDF files and proprietary “flip” technologies?
In a joint session on the higher education …

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http://jboye.com/conferences/philadelphia10/learn-from-a-thriving-business-started-on-twitter/

Learn from a thriving business started on…Twitter!

March 31st, 2010 by Janus Boye
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Foiled Cupcakes launched in June 2009. Based in Chicago, their offer is simple: gourmet cupcakes. Instead of a traditional storefront, Foiled Cupcakes chose to focus on online orders and marketing via...

Foiled Cupcakes launched in June 2009. Based in Chicago, their offer is simple: gourmet cupcakes. Instead of a traditional storefront, Foiled Cupcakes chose to focus on online orders and marketing via Twitter. In fact, they started using Twitter even before officially launching their website; something that might be worth considering for your next marketing launch.
Owner …

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http://jboye.com/conferences/philadelphia10/how-do-you-successfully-connect-with-customers/

How do you successfully connect with customers?

March 4th, 2010 by Janus Boye
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Social media expert Valeria Maltoni will be the opening keynote speaker on the online communications track. The keynote is titled How to connect with your customers and will offer  practical tips on ...

Social media expert Valeria Maltoni will be the opening keynote speaker on the online communications track. The keynote is titled How to connect with your customers and will offer  practical tips on how to strike the right balance between selling and engaging on your sites.
With almost 16,000 followers on Twitter and as the author of …

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