At the J. Boye Philadelphia 2010 conference, the J. Boye concept of ‘communities of practice’ is taken a step further. Web and interactive professionals meet in an ‘unconference’ designed to let them share insights, generate ideas, and make connections in an informal, vendor-free setting. This year, Janus asked attendees to jot down the questions they’ve been thinking about so far in 2010. Here’s what people were wondering about online strategy.
- What is the difference between an acceptable web strategy and a kickass one? How does one make a kickass web strategy?
- How can we get top management to truly realize the potential of online [sic]?
- How do you get people to do what you know will help them (what they know will help them) but they have no interest in putting effort into?
- What do you do to keep the web top-of-mind for senior leadership?
- Why is digital strategy still so hard – should it be getting easier and better defined?
- How to use awareness in management for your projects?
- How to create a good user experience that mixes both online and offline strategies?
- Will we finally stop focusing on the tools and care about the solutions and humans?
- How do you keep up with technology changes? How do you encourage users to participate?
- What is the measure of success for the web?
Strategy–Now It’s Your Turn
What’s on your mind this year? Have you been having concerns like the ones above, or different ones? Any answers or insights so far? Let us know below.