Predicting the future is dangerous, particularly since few people can agree on the present — somewhat muddled — WCM technology landscape.
This is how Tony Byrne from The Real Story Group (formerly CMS Watch) introduced his keynote on the future of web content management at our inaugural European cmf2005 conference. Back then he covered some key topics around usability, scope and consolidation in a potential broader enterprise content management context; topics that remain largely unresolved.
Today 5 years later, the marketplace is still muddled but thriving. Most enterprises have now figured out many of the basics of managing web content. As the public web and private intranets continue to evolve, new opportunities and challenges continue to emerge.
In late 2009, Tony and his team of analysts at The Real Story Group released their annual content technology predictions, which included a few WCM predictions:
- vendors will begin to give more love to intranets
- cloud alternatives will become more pervasive
- multi-lingual requirements will rise to the fore
Next month in Philadelphia, he will kick off our web content management track with a talk on the exact same topic. What do you think awaits web managers in the coming years?
Apoorv April 15th, 2010 8:33
well, another prediction was about mobile content management/delivery and i think this will become increasingly important. WCM will need to expand beyond traditional PC and include mobile phones of various sizes and capabilities, PDAs, eReaders, Netbooks and IPTV devices. Even within a PC, you now have non traditional environments like Twitter and Facebook clients to which content can be delivered. Whether you want to extend and use WCM tp do this or use another category of product is a topic for another blog post.
http://twitter.com/apoorv
Chris Attewell April 15th, 2010 8:33
The intranet prediction is an interesting one. Let’s hope it proves correct. I’ve often wondered why this hasn’t been a bigger focus for the WCM vendors. From my experience clients are keen to improve their intranets with strong WCM, blogging, collaboration and community functionality but it’s not that straightforward to find a vendor with a good intranet focused package. I guess they’ve spent all their time developing competing social media engagement and marketing optimisation suites.